The classic T-shirt
€25 for a T-shirt isn't exactly cheap. But to make it cheaper, you'd have to compromise on:
- The people who made it: the sewing, dyeing, knitting, and spinning for this T-shirt are all done in Portugal—while most of the clothing on the market comes from countries where factory wages are far too low to live with dignity.
- Biodiversity: This T-shirt is made from organic cotton, because that’s the only way to avoid contributing to the mass extinction of insects and to avoid putting farmers at risk. This commitment comes at a price: organic cotton costs 50% more than conventional cotton.
- Quality: In addition to what you can read on this page, this T-shirt is pre-washed so it won’t shrink when you wash it at home, is guaranteed to be free of substances toxic to your health, and is covered by our warranty in case of defects… And these high standards also come at a cost.
In fact, you’d be hard-pressed to find a T-shirt with all these features for just €25. If we’re able to sell at this price, it’s because we’re cutting costs elsewhere: we don’t run ads, we don’t offer sales, we don’t release collections, and we don’t have overly greedy shareholders demanding that we make more and more money.
In fact, that price hasn't changed since 2018!
Released in May 2016
Released in May 2018
- Removal of the pocket, which tended to pull on the fabric and create holes
- Slightly longer, tapered sleeves
- Improved color stability
- Increased the weight of the white T-shirt to 170 g/m² to ensure it is not see-through
Released in June 2019
- Transition to a set-in collar
- Adjusted the measurements so that it runs slightly larger than the 2nd generation
Released in March 2021
- Switch to organic cotton
- Increased density: now 180 g/m² for all colors, compared to 150 g/m² previously
- A slightly more fitted cut than the previous generation
To be released in May 2026
- New collar construction featuring (recycled) polyester filaments for even better long-term durability. We use as few synthetic materials as possible: we only use them when they significantly extend the product’s lifespan—and in this case, there’s no question about it.
We use organic cotton because so-called “conventional” cotton is a disaster for insects, birds, and farmers. Read more in this article.
The fabric is dense enough to prevent see-through and minimize stretching. It is a medium-weight T-shirt, thinner than the heavyweight version.
It follows the contours of the torso without being too tight. If you're looking for a slightly looser fit, check out our heavyweight T-shirt instead.
This T-shirt is made of a smooth, soft jersey fabric, thanks to the use of a “compact” spinning process that aligns the fibers closely together.
This T-shirt is made in Portugal at the Triwool factory, with which we have been working since our founding in 2017.
Les techniques qui assurent la qualité
Combed cotton
Cotton from which the short fibers have been removed through a “combing” process: it is therefore softer and more durable than regular cotton
Combed cotton
Compact yarn
Reinforced collar
Triple Blue Dye
Pre-wash
Compact yarn
This type of spinning process aligns the cotton fibers well, resulting in a soft feel and a fabric that doesn't pill. Our T-shirt received a very good rating of 4-5/5 in pilling tests; see these results.
Combed cotton
Compact yarn
Reinforced collar
Triple Blue Dye
Pre-wash
Reinforced collar
After seven years of refining this T-shirt, we’ve managed to develop a collar structure that doesn’t warp with repeated washings, thanks to the addition of highly durable (recycled) polyester filaments. As you know, we use as few synthetic materials as possible: we only use them when they significantly extend the garment’s lifespan. And in this case, there’s no contest.
Combed cotton
Compact yarn
Reinforced collar
Triple Blue Dye
Pre-wash
Triple Blue Dye
Navy blue clothing tends to turn pink in the sun due to the combined effects of UV rays and sweat. For this T-shirt, we use a special navy blue dye (which combines three pigments) that is more expensive but particularly durable. Our T-shirt earned a very good score of 4 out of 5 in a test involving simultaneous exposure to sweat and UV rays; see these results.
Combed cotton
Compact yarn
Reinforced collar
Triple Blue Dye
Pre-wash
Pre-wash
This T-shirt has been stabilized and pre-washed at the factory to prevent it from shrinking at home (with cotton clothing, most of the shrinking occurs during the first wash).
Combed cotton
Compact yarn
Reinforced collar
Triple Blue Dye
Pre-wash
The one you'll reach for first
A wardrobe staple, but with details that make a difference. It features a sturdy collar, fabric that’s dense enough to hold its shape over time, and a soft feel thanks to the use of “compact” yarn. And because ethics are just as important as quality, it’s made from 100% organic cotton and manufactured in Portugal.
In detail
Stand-up collar
The collar is lined and secured with double topstitching for a better fit.
Clean edge strip
The neckband runs along the neck and the entire shoulder line: it's more durable over time, and it helps the T-shirt fit well.
Printed logo
To prevent the neck from feeling itchy and to avoid damaging the fabric with the attachment seams.
How to Wear It
A few ideas if you're stuck
Composition
100% cotton
Origin and Certifications
> Learn more about our factories
- Manufacturing, knitting, and dyeing: Portugal
- Spinning (heathered): Portugal
- Spinning (plain fabrics): Turkey
- Cotton: Turkey
...manufacture in Portugal instead of France? Of course, manufacturing in Portugal allows us to sell at lower prices. But it’s also easier to produce high-quality items there: in the 1980s, when France outsourced its manufacturing, Portugal strengthened its own. That said, other companies besides ours manage to make very good T-shirts that are 100% made in France, like 1083.
... does this plain yarn come from so far away? We looked for high-quality organic cotton yarn produced as close to home as possible. We would have preferred a Portuguese spinning mill, but to the best of our knowledge, there are no mills in Portugal that produce GOTS-certified 100% cotton “compact” plain yarn.
Why does cotton come from so far away? In reality, it’s hard to find a closer source. While a few die-hard Gauls manage to grow it in their fields, cotton cultivation is marginal in Europe. The closest places where it can be sourced are Egypt, Turkey, and Greece.
How This Product Will Age
How do we know this? We ask our customers for their feedback on the product one year after purchase. And if the product is less than a year old, we provide our predictions based on some unsolicited feedback and our experience with similar products.
The T-shirt will hardly lose its shape and won’t pill at all.
As with all 100% cotton clothing, the colors will fade with washing, and white fabric may yellow due to deodorants and sweat (but our customers have managed to fix this every time using sodium percarbonate—see the tutorial here).
A handful of people have reported a hole appearing where the fabric rubs against a jeans button or belt buckle—this can happen with 100% cotton T-shirts of equivalent weight (i.e., not “heavyweight”).
Care Instructions
It’s machine-washable at 40 degrees, but it’s better to wash it at 30: it’s just as effective, more eco-friendly, and the colors will fade more slowly.
To ensure its longevity and to be environmentally friendly, it’s best to air-dry it. But sometimes you don’t have a choice: if you must use a dryer, set it to a low temperature (i.e., on the delicate or synthetic cycle) to prevent the collar from losing its elasticity and to minimize damage to the fibers.
Of course, this T-shirt is made of cotton, not Kevlar: despite our best efforts, it may shrink very slightly during the first wash. Don’t worry—this is normal, and it will settle out afterward.
Oh, and if you received a white T-shirt, there may be some faint dark spots: these aren’t stains, but natural variations resulting from the fact that our cotton is organically grown. Speaking of the white T-shirt, to prevent it from turning gray or yellow over time, be sure to wash it separately from your other clothes. And if you want to brighten up the white from time to time, just followthis recipe(it’s very simple, we promise).
Environmental Cost
This environmental cost is calculated using the official methodology of the French environmental labeling system (to be rolled out starting October 1, 2025).
The label above shows the product’s environmental cost according to the official French environmental labeling methodology. This represents what its production “costs” nature when considering its impact on climate change, ocean acidification, its toxicity to freshwater, and so on. Currently in use in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you make more eco-friendly purchasing decisions.
The classic T-shirt therefore has an environmental cost of 457 impact points*.
By comparison, a garment of equivalent weight made of 100% conventional cotton, manufactured in Bangladesh and sold by a fast-fashion brand, has an environmental cost of 1,802 points*.
Why is there this difference? Here are the main reasons:
- Countries of origin: Manufacturing in Portugal or France requires less fossil fuel energy than in Bangladesh (one of the leading producers of low-cost clothing). As a result, this more local manufacturing reduces the impacts on climate change, ocean acidification, and resource depletion.
- The material: Organic cotton has a relatively low environmental impact compared to conventional cotton, particularly because it uses few pesticides (and thus poses a low risk of toxicity to freshwater) and is biodegradable (and thus causes fewer issues related to microfibers or end-of-life waste).
- Sustainability: Fast-fashion retailers encourage purchasing—in particular by rapidly refreshing their collections and offering a vast number of styles—and they discourage repairs by charging rock-bottom prices. This, in turn, increases the number of garments sold per person and reduces the number of times a garment is worn. In contrast, at Loom, we’ve chosen to adopt business practices that encourage our customers to keep their clothes for as long as possible.
Even though we've done everything we can to minimize it, this product's environmental impact is not insignificant. So before you buy, make sure to get the most use out of your clothes.
*Calculations performed by Loom on August 24, 2026. Click on the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: The number of points is not always exactly the same on Ecobalyse (whose methodology changes regularly) as on the official environmental label (based on Ecobalyse version 7.0).
Reviews of this product
The standard practice is to send review request emails a few days after the purchase. We wait a month—the minimum amount of time needed to form an informed opinion.
Customer Review Policy
When do you ask customers for reviews?
We’ll send you a review request one month after we receive your order. We believe this is the minimum amount of time needed to have worn and washed an item several times and to form a truly informed opinion. After that, all your reviews are published within a week, whether they’re positive or negative.
Do you request reviews for 100% of the products ordered by customers?
We used to do that at first, but then we realized we were starting to send way too many emails to certain customers who shop with us regularly. In short, we were spamming them a bit. Plus, it was starting to take the team way too much time to respond to reviews—since we want to reply individually and privately to almost everyone who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews posted on the site for potential buyers to form an informed opinion about the product. 2/ We on the Loom team have read enough reviews to understand how to evolve the product into the next generation.
Just a quick thought: What proof is there that we aren't manipulating reviews by giving 5-star ratings to everything?
Honestly: nothing—we’re just giving you our word. Just like with everything else, actually: where we manufacture our products, where our wool comes from, our lab test results, and so on. The only times we might edit what you write is if your message contains spelling mistakes (and even then, quite a few slip past us) or if it’s racist, homophobic, etc. (but that’s never happened so far).
Asking for feedback after just one month isn't enough to know if the clothes are really durable, is it?
You're right—that's why we send you another email asking for a review one year after your purchase—we even ask for a photo to see how your garment has aged. We use the responses to improve our clothing and to provide information on “how this product will age” on our product pages. To avoid unnecessarily bothering our customers, we don’t ask for reviews on 100% of the products ordered: as soon as we have enough data to understand where we can improve, we stop asking for reviews after one year.