The scarf
€65 for a scarf might seem expensive. Here's why it's worth the price:
- Made in France: We chose to knit this scarf in France—at a time when most scarves on the market are imported from countries where factory wages are far too low to provide a decent standard of living.
- 100% wool: Our scarf is made of 100% merino wool, which is super soft—it would have been cheaper for us to use acrylic.
- Half a kilo of warmth: this scarf really packs a punch—nearly 500g of wool to keep you nice and warm when the cold bites your neck
October 2021
October 2022
Switch to a type of wool that is not machine-washable (due to cost and availability) but is softer.
Wool keeps you warm because its fibers trap nearly 80% air. For this hat, we use fine merino wool: with a diameter of just 19.5 microns, it makes for a hat that’s soft as well as warm.
The wool for this scarf comes from Biella Yarn, a renowned Italian yarn manufacturer. We also use this yarn for our hat
This scarf is thick (and long) to keep you nice and warm.
This scarf is made at the Jean Ruiz factory in Roanne, where we have been working since 2022.
Techniques That Ensure Quality
Knit as tightly as possible
The stitches are knitted as tightly as possible to minimize pilling and provide better structure.
Knit as tightly as possible
Pre-wash
Pre-wash
This scarf is pre-washed at the factory to tighten the weave and make it softer.
Knit as tightly as possible
Pre-wash
Sweet, warm, local
This large, 100% wool scarf keeps you nice and warm and doesn’t itch, thanks to the extra-fine fibers of merino wool. The “pearl stitch” knit pattern gives it character while making it very comfortable to wear. Plus, it’s made in France (in Roanne, to be precise, one of the cradles of the French textile industry).
In detail
Bead stitch
A knitting stitch that’s both pretty and stretchy.
Large format
1.65 m x 30 cm, long enough to wrap around the neck twice.
How to Wear It
A few ideas if you're stuck
Composition
100% virgin wool
Origin and Certifications
- Wool: Our supplier sources wool from these four production regions: Australia, South Africa, South America, and New Zealand. For this production batch, the supplier does not know which of these four types of wool was used. We have implemented measures to better trace the origin of the wool with this supplier for future productions.
- Spinning mill: Poland
- Dye: Italy
- Knitting: France (Roanne)
... not made from French sheep's wool? Because, unfortunately, it's not as fine as wool from the Southern Hemisphere, and because the French wool industry has almost completely disappeared. We explain all of this in more detail on this page.
How This Product Will Age
How do we know this? We ask our customers for their feedback on the product one year after purchase. And if the product is less than a year old, we provide our predictions based on some unsolicited feedback and our experience with similar products.
This scarf won't come undone. It may sometimes pill slightly in areas where it rubs... but nothing a quick pass with a lint shaver can't fix. The biggest risks are 1) moths, if they take up residence in your closet, and 2) your washing machine, where it might felt (be sure to wash it by hand).
Care Instructions
There’s no need to wash this scarf: since wool is naturally antifungal and antibacterial, it doesn’t retain odors. If necessary, air it out from time to time.
If you really want to, wash it in the washing machine on the wool cycle or very gently by hand with a special wool detergent. Do not tumble dry to prevent shrinkage. The best way to dry it is to lay it flat on a drying rack or a towel.
Reviews of this product
The standard practice is to send review request emails a few days after the purchase. We wait a month—the minimum amount of time needed to form an informed opinion.
Customer Review Policy
When do you ask customers for reviews?
We’ll send you a review request one month after we receive your order. We believe this is the minimum amount of time needed to have worn and washed an item several times and to form a truly informed opinion. After that, all your reviews are published within a week, whether they’re positive or negative.
Do you request reviews for 100% of the products ordered by customers?
We used to do that at first, but then we realized we were starting to send way too many emails to certain customers who shop with us regularly. In short, we were spamming them a bit. Plus, it was starting to take the team way too much time to respond to reviews—since we want to reply individually and privately to almost everyone who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews posted on the site for potential buyers to form an informed opinion about the product. 2/ We on the Loom team have read enough reviews to understand how to evolve the product into the next generation.
Just a quick thought: What proof is there that we aren't manipulating reviews by giving 5-star ratings to everything?
Honestly: nothing—we’re just giving you our word. Just like with everything else, actually: where we manufacture our products, where our wool comes from, our lab test results, and so on. The only times we might edit what you write is if your message contains spelling mistakes (and even then, quite a few slip past us) or if it’s racist, homophobic, etc. (but that’s never happened so far).
Asking for feedback after just one month isn't enough to know if the clothes are really durable, is it?
You're right—that's why we send you another email asking for a review one year after your purchase—we even ask for a photo to see how your garment has aged. We use the responses to improve our clothing and to provide information on “how this product will age” on our product pages. To avoid unnecessarily bothering our customers, we don’t ask for reviews on 100% of the products ordered: as soon as we have enough data to understand where we can improve, we stop asking for reviews after one year.