Built to last.
Not to follow the latest trend.
Here's how to make clothes that will last a long time.
Find the Flaws
First, we identify all the weak points that usually lead you to eventually throw a garment away. Pilling, shrinking, loss of shape, fading… We try not to overlook anything.
Caution: Construction in Progress
We then work with our factories to resolve these issues. Often, the most important factors are the ones you can’t see: fiber length, types of spinning processes, dyeing formulas… For each weak point, we try to find a solution and move on to the next round of prototypes.
Test, then test again
We then test the durability of these prototypes in independent labs... and by wearing them a lot ourselves. We compare them to other clothing on the market, and as long as we're not satisfied with the results, we keep working on them.
All stages of production
Often, brands only refer to the last link in the chain—basically, where the garment is cut and sewn. But there are plenty of factories involved before that: cotton or wool production, spinning, weaving, knitting, dyeing… Featuring them on this page encourages us to choose them carefully—or at least to check them out.
Durable but not eternal
Designing a garment that never wears out isn’t very complicated: you just have to make it out of 100% polyester. But since that’s neither very comfortable to wear nor very eco-friendly, we try to use as few synthetic materials as possible.
Even though they’re durable, our clothes don’t last forever. Natural fabrics will wear out over time with repeated wear and washing. So to make them last a really long time, you need to take good care of them. And that’s something you can learn.