The sweatshirt
Released in October 2022
We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers. More on that in this article.
A fabric typical of sweatshirts, a bit denser than average.
A slightly oversized fit with dropped shoulders.
This sweater is made in Portugal, at the Triwool factory we've been working with since 2017.
Worn, tested and approved by thousands of customers, this sweatshirt is the result of several years of continuous improvement. We've refined it over time to reach a quality-ethics-price balance that we now consider just right.
For example, to make the colours hold up better in the wash, we could add some polyester to the mix, but it would be less pleasant to wear and would hold on to odours more.
The techniques that ensure quality
Compact yarn
For the outside of the sweater, we use a "compact" yarn, meaning one that aligns the cotton fibres nicely in parallel, giving a soft feel and a fabric that doesn't pill.
Compact yarn
Dense fabric
Elastane reinforcement
Pre-washing
Dense fabric
One of the main problems with sweatshirts is that they lose their shape over time. One fix would have been to add some polyester, but we chose to steer clear of that because there was another way: picking a 100% cotton fabric dense enough to limit sagging (420g/m2 vs. 350 on average)
Compact yarn
Dense fabric
Elastane reinforcement
Pre-washing
Elastane reinforcement
To figure out how to knit our ribbing so it doesn't stretch out, we spent close to €1,000 on lab tests. And bingo, we found the solution: the elastane had to be knitted "jersey-style" – diagram at this link if you're into the technical side. It may not sound like much, but it cuts the stretching by three (to be precise, the residual elongation after 1 minute is 11.2% vs. 32.3% for a standard elastane thread inlay). In short, the ribbing at the waist and cuffs will hold its shape over time.
Compact yarn
Dense fabric
Elastane reinforcement
Pre-washing
Pre-washing
This garment is pre-washed and stabilised at the factory. The result: it keeps its size when you put it through the wash.
Compact yarn
Dense fabric
Elastane reinforcement
Pre-washing
Tough on the outside, soft on the inside
A great sweatshirt made from 100% organic cotton, dense enough to keep its shape, with reinforced sleeves that won't stretch out and carefully crafted colors that age beautifully over the years. The inside is brushed – meaning "super soft" – to wrap you up and keep you nice and warm.
In detail
Covered seams
To protect them and draw beautiful lines along the arms.
Brushed interior
So it's fluffy—to keep you warm and add a touch of softness
Subtle logo
Tone-on-tone embroidery on the right sleeve.
Natural ecru
The ecru colour doesn't come from any dyes — it's the natural shade of the (organic) cotton. By skipping the dyeing step, we not only get a fabric with real texture, but we also do away with loads of chemicals and greenhouse gases.
How to wear it
A few ideas if you're stuck
Composition
100% cotton
Origin and certifications
- Cotton: Turkey
- Spinning (solid colors): Turkey
- Spinning (heather colors): Portugal
- Dyeing, knitting, and manufacturing: Portugal
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
This sweatshirt will stay in great shape and won't pill on the outside. It may loosen up slightly over time. As with all cotton clothing, dark colours may fade a little with washing, and the ecru shade may lighten slightly (this is caused by the optical brighteners in laundry detergents).
Care instructions
This sweater can go in the machine at 40 degrees, but it's better to wash it at 30°C: just as effective, far greener, and it'll make the sweater last longer. Best to turn it inside out to avoid fading (nothing wears out colours faster than a wet fabric rubbing against itself).
Avoid the tumble dryer, but if you have no choice, use a low temperature (i.e. the delicate or synthetic setting) to keep the elastane in the collar, cuffs, and hem from stretching out. Don't dry it on a hanger either: your damp sweater is heavy and could lose its shape under the weight of the water. The best thing for its lifespan and for the planet is to dry it flat, on a drying rack or a towel.
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
The label above shows the product's environmental cost according to the official methodology of the French environmental labelling scheme. It's what making it "costs" nature when you look at its impact on climate change, ocean acidification, its freshwater toxicity, and so on. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, and more) to help you shop in a more eco-responsible way.
So the sweatshirt has an environmental cost of 955 impact points*.
By comparison, a garment of equivalent weight, 100% polyester, made in Bangladesh and sold by a fast-fashion brand, has an environmental cost of 3091 points*.
Why the difference? Here are the main reasons:
- Where they're made: manufacturing in Portugal or France requires less fossil fuel than in Bangladesh (one of the main producers of low-cost clothing). The result: this more local production limits the impact on climate change, ocean acidification and resource depletion.
- The material: organic cotton has a fairly low environmental impact compared to polyester, notably because it uses few pesticides (so low toxicity for freshwater) and it's biodegradable (so fewer issues with micro-fibres or end-of-life waste).
- Durability: fast fashion brands push people to buy by refreshing their collections at breakneck speed and offering a huge number of styles, and they discourage repairs by charging laughably low prices. This increases the number of garments sold per person and reduces the number of times a garment is worn. At Loom, we've done the opposite: we've chosen business practices that encourage our customers to keep their clothes as long as possible.
Even though we've done everything we can to keep it as low as possible, this product's environmental impact isn't negligible. So before you buy, make your clothes last as long as you can.
*Calculations made by Loom on 31/08/2026. Click the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: the number of points isn't always exactly the same on Ecobalyse (whose method evolves regularly) as on the official environmental label (based on version 7.0 of Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Politique d'avis client
Quand demandez-vous des avis aux clients ?
On vous envoie une demande d’avis un mois après la réception de votre commande. On estime que c’est le minimum de temps nécessaire pour avoir porté et lavé un vêtement plusieurs fois et se faire vraiment un avis éclairé. Ensuite, tous vos avis sont publiés dans la semaine, qu’ils soient bons ou non.
Est-ce que vous demandez des avis sur 100% des produits commandés par les clients ?
On le faisait au début, puis on s’est rendus compte qu’on commençait à envoyer beaucoup trop d’emails à certaines personnes qui achètent régulièrement chez nous. Bref, on spammait un peu. En plus, ça commençait à nous prendre vraiment beaucoup trop de temps dans l’équipe de répondre aux avis - puisqu'on veut répondre individuellement en privé à presque chaque personne qui nous laisse un avis. Aujourd’hui, on ne demande plus d’avis sur les produits qui répondent aux deux critères suivants : 1/ Il y a suffisamment d’avis affichés sur le site pour que les personnes qui souhaitent acheter puissent se faire une opinion éclairée sur le produit 2/ Nous avons lu dans l’équipe Loom suffisamment d’avis pour comprendre comment faire évoluer le produit à la prochaine génération.
Minute papillon : qu’est-ce qui prouve qu’on ne modifie pas les avis en mettant des 5 étoiles partout ?
Honnêtement : rien, on vous donne juste notre parole. Comme pour le reste d’ailleurs : où on fabrique, d’où vient notre laine, la note de nos tests labos, etc. Les seules fois où on pourrait toucher à ce que vous écrivez, c’est si votre message contient des fautes d’orthographe (et encore y en a pas mal qui nous échappent) ou s’il est à caractère raciste, homophobe, etc (mais ça n’est jamais arrivé pour l’instant).
Demander un avis au bout d’un mois, ce n’est pas assez pour savoir si les vêtements sont vraiment durables, non ?
Vous avez raison, c’est pour ça qu'on vous envoie un autre e-mail de demande d'avis un an après votre achat – on demande même une photo pour voir comment votre vêtement a vieilli. Les réponses nous servent à améliorer nos vêtements et à donner des informations sur "comment ce produit va vieillir" dans nos pages produits. Pour ne pas solliciter inutilement nos clients et nos clientes, on ne demande pas ces avis sur 100% des produits commandés : dès que nous avons suffisamment de données pour comprendre les points d’amélioration, nous arrêtons demander les avis à un an.