The boxer briefs
Released in October 2020
To discover the story behind our first pair of boxer briefs, read this article
Released in April 2021
Adjustment to the size chart: wider at the waist, tighter at the crotch and thigh
Elastic waistband turned inside out to prevent it from fraying at the top
Logo printed on the inside using screen printing rather than transfer for greater durability
What makes this Giza cotton special (the finest of all Egyptian cottons): extra-long fibres for durability (more than 3.6 cm when the average is 2.5 cm) and very fine ones for softness.
The fabric is soft thanks to the fineness of Giza cotton. The waistband too, because the polyamide yarn was air-jet textured to reproduce the fluffy feel of cotton.
During our laboratory abrasion resistance tests, thanks to the use of a double-ply yarn, our boxer briefs achieved the best scores: elastane visible at 35,000 cycles for the Loom boxer briefs vs. 16,000 for the reference boxer briefs, see results in pictures.
These boxer briefs are made in the Portuguese factory Jobarros, with whom we have been working since 2020.
Worn, tested and approved by thousands of customers, these boxer briefs are the result of several years of continuous improvement. We’ve made them evolve over time to reach a quality-ethics-price balance that we now consider optimal. For example, we could lower the price by opting for cotton with shorter fibres, but these boxer briefs would wear out faster.
The techniques that ensure quality
Combed cotton
Cotton that we've stripped of its short fibres by “combing” it: it's softer and more hard-wearing than regular cotton.
Combed cotton
Two-ply
Dense fabric
Sturdy belt
Pre-washing
Two-ply
Thanks to the very fine Egyptian cotton, we were able to twist two threads together like making a cable (that’s what we call “two-ply”). So holes take longer to appear in the areas that rub (i.e. at the crotch).
Combed cotton
Two-ply
Dense fabric
Sturdy belt
Pre-washing
Dense fabric
A rather high density of 220g/m2 to delay the appearance of holes.
Combed cotton
Two-ply
Dense fabric
Sturdy belt
Pre-washing
Sturdy belt
Made in France by the Berthéas factory, which specialises in elastic bands (particularly for medical use), our waistband withstands washing without warping or losing its stretch (lab-tested through accelerated ageing).
Combed cotton
Two-ply
Dense fabric
Sturdy belt
Pre-washing
Pre-washing
These boxer briefs are stabilised and pre-washed at the factory, so they won’t shrink at home (with cotton garments, most of the shrinkage happens during the first wash)
Combed cotton
Two-ply
Dense fabric
Sturdy belt
Pre-washing
It won't wear through any time soon
In detail
Soft belt
Made in France.
Flat seams
To minimise the rubbing.
Gusset crotch
A rectangular piece of fabric between the front and the back of the boxer briefs so you don't feel too tight.
Printed logo
To avoid scratchy labels in the back and the stitching that holds them in place, which damages the fabric.
How to wear it
A few ideas if you're stuck
Composition
Main fabric: 96% cotton, 4% elastane
Waistband: 68% polyamide, 19% polyester, 12% elastane
Origin and certifications
- Knitting, dyeing and manufacturing: Portugal
- Elastic waistband: France
- Cotton and spinning: Egypt
... make it in Portugal and not in France? Of course, producing in Portugal lets us sell at a lower price. But it’s also easier to achieve good quality there: in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others besides us manage to make things 100% made in France, like Le Slip Français.
Why does the cotton come from so far away? In truth, it’s hard to do any closer. While a few die-hard Gauls manage to grow some in their fields, cotton farming is marginal in Europe. The nearest places where we can source it are Egypt, Turkey and Greece.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
The boxer briefs will stay in very good condition, will stretch very little and won't wear holes any time soon (only a small handful of customers have reported holes to us after several years of wear).
That said, like all cotton garments, they will lose a little softness and shine with washing.
Care instructions
It can be machine-washed at 40 degrees, but it's better to wash it at 30: it's just as effective, far more eco-friendly and it will extend its lifespan.
And above all inside out, to better preserve the colours.
For its longevity and for the sake of the environment, the ideal is to air-dry it. But sometimes you don't have a choice: if you must use a tumble dryer, do it at a low temperature (i.e. on the delicate or synthetic setting) to avoid it losing its elasticity and damaging the fibres too much.
Finally, it may feel a little tight around the thighs at first: this is normal and it helps prevent it from riding up too much over the course of the day. It will loosen slightly as you wear it.
If it pills a little on the skin during the first few uses, this is normal: the pills will disappear completely after a few washes.
If it looks a little shiny at first, this is normal too: this slightly silky appearance is due to the fineness of the cotton fibres that give it its softness and resistance. But don't worry, this shine tends to fade wash after wash.
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).

The label above shows the environmental cost of the product according to the official methodology of the French environmental labelling scheme. This is what its manufacturing “costs” nature when you look at its impact on climate change, ocean acidification, its toxicity for freshwater, etc. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture...) to help you buy in a more eco-responsible way.
The boxer shorts therefore have an environmental cost of 263 impact points*.
By comparison, a garment of equivalent weight, 100% conventional cotton, made in Bangladesh and sold by a fast fashion brand, has an environmental cost of 943 points*.
Why this difference? Here are the main reasons:
- The producing countries: manufacturing in Portugal or France requires less fossil energy than in Bangladesh (one of the main producing countries for low-cost clothing). Result: this more local manufacturing limits the impacts on climate change, ocean acidification or resource depletion.
- The material: organic cotton has a fairly low environmental impact compared to conventional cotton, notably because it uses few pesticides (hence low toxicity for freshwater) and because it is biodegradable (hence fewer issues with microfibres or end-of-life waste).
- Durability: fast fashion brands encourage purchasing, in particular by renewing their collections very quickly and offering a very large number of references, and they discourage repairing by charging derisory prices. This therefore increases the number of garments sold per person and reduces the number of times a garment is worn. Conversely, at Loom, we have chosen business practices that encourage our customers to keep their clothes for as long as possible.
Even though we did everything to make it as low as possible, the environmental impact of this product is not negligible. So before buying, make your clothes last as long as possible.
*Calculations made by Loom on 24/08/2026. Click on the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: the number of points is not always exactly the same on Ecobalyse (whose method changes regularly) as on the official environmental labelling (based on version 7.0 of Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Politique d'avis client
Quand demandez-vous des avis aux clients ?
On vous envoie une demande d’avis un mois après la réception de votre commande. On estime que c’est le minimum de temps nécessaire pour avoir porté et lavé un vêtement plusieurs fois et se faire vraiment un avis éclairé. Ensuite, tous vos avis sont publiés dans la semaine, qu’ils soient bons ou non.
Est-ce que vous demandez des avis sur 100% des produits commandés par les clients ?
On le faisait au début, puis on s’est rendus compte qu’on commençait à envoyer beaucoup trop d’emails à certaines personnes qui achètent régulièrement chez nous. Bref, on spammait un peu. En plus, ça commençait à nous prendre vraiment beaucoup trop de temps dans l’équipe de répondre aux avis - puisqu'on veut répondre individuellement en privé à presque chaque personne qui nous laisse un avis. Aujourd’hui, on ne demande plus d’avis sur les produits qui répondent aux deux critères suivants : 1/ Il y a suffisamment d’avis affichés sur le site pour que les personnes qui souhaitent acheter puissent se faire une opinion éclairée sur le produit 2/ Nous avons lu dans l’équipe Loom suffisamment d’avis pour comprendre comment faire évoluer le produit à la prochaine génération.
Minute papillon : qu’est-ce qui prouve qu’on ne modifie pas les avis en mettant des 5 étoiles partout ?
Honnêtement : rien, on vous donne juste notre parole. Comme pour le reste d’ailleurs : où on fabrique, d’où vient notre laine, la note de nos tests labos, etc. Les seules fois où on pourrait toucher à ce que vous écrivez, c’est si votre message contient des fautes d’orthographe (et encore y en a pas mal qui nous échappent) ou s’il est à caractère raciste, homophobe, etc (mais ça n’est jamais arrivé pour l’instant).
Demander un avis au bout d’un mois, ce n’est pas assez pour savoir si les vêtements sont vraiment durables, non ?
Vous avez raison, c’est pour ça qu'on vous envoie un autre e-mail de demande d'avis un an après votre achat – on demande même une photo pour voir comment votre vêtement a vieilli. Les réponses nous servent à améliorer nos vêtements et à donner des informations sur "comment ce produit va vieillir" dans nos pages produits. Pour ne pas solliciter inutilement nos clients et nos clientes, on ne demande pas ces avis sur 100% des produits commandés : dès que nous avons suffisamment de données pour comprendre les points d’amélioration, nous arrêtons demander les avis à un an.