The Tencel t-shirt
Released in May 2023
It's still the first generation of this t-shirt, because there's nothing obvious left to improve.
After plenty of trials with 100% cotton, we finally went for a fabric made mostly of Tencel. It drapes beautifully, it doesn't cling to your skin, and it feels wonderfully soft. The other upside is that it doesn't crease and keeps you looking sharp… even when you've just rolled out of bed.
Composition: 64% Tencel, 32% organic cotton, 4% elastane.
A slightly higher-than-average density to prevent transparency and limit stretching.
With its flattering neckline, fine collar, short sleeves and fluid fabric, this t-shirt gives you a distinctly feminine look.
But if it's not your thing, our classic organic cotton t-shirt will always be there for you.
This t-shirt is made in Portugal, at the Triwool factory we've been working with since we started out in 2017.
Worn, tested and approved by thousands of customers, this t-shirt is the result of a quality-ethics-price trade-off that we consider optimal today.
For example, we could make the white less see-through by increasing the thickness, but it would become too heavy and would lose its shape more over time.
The techniques behind the quality
Tencel–cotton blend
Tencel for softness, drape and wrinkle-free properties, and cotton (GOTS-certified organic) for structure.
Tencel–cotton blend
Elastane reinforcement
Pre-washed
Elastane reinforcement
To prevent your socks from stretching out of shape over the years (residual deformation 3 times lower than the same knit without elastane).
Tencel–cotton blend
Elastane reinforcement
Pre-washed
Pre-washed
This t-shirt is stabilised and pre-washed at the factory so it won't shrink at home (with garments that contain cotton, the bulk of the shrinkage happens during the first wash).
Tencel–cotton blend
Elastane reinforcement
Pre-washed
Light and flowing
The recipe for your next favourite t-shirt: Tencel (a fibre made from wood pulp) for a soft feel and a flowing drape, (organic) cotton for structure, a flattering neckline, and sleeves short enough for a feminine look. Bonus: since Tencel barely wrinkles, you'll always look sharp, even if you just rolled out of bed.
In detail
Simple collar
With an open neckline.
Neck tape
The finishing tape runs along the back of the neck: it lasts longer over time and helps the t-shirt sit nicely.
Printed logo
To avoid labels that scratch your neck and fastening seams that damage the fabric.
How to wear it
A few ideas if you're stuck
Composition
64% Tencel, 32% cotton, 4% elastane
Origin and certifications
- Spinning, knitting, dyeing and manufacturing: Portugal
- Cotton: Tanzania
- Tencel: Austria
... we make our clothes in Portugal and not in France? Of course, producing in Portugal lets us sell at lower prices. But it's also easier to get good quality there: back in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others do manage to make excellent t-shirts that are 100% made in France, like 1083 or Le Slip Français.
... cotton comes from so far away? The truth is, cotton always comes from far away: while a few stubborn Gauls manage to grow it in their fields, cotton farming is marginal in Europe.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
The fluid t-shirt will stay in great shape and stretch out very little thanks to the elastane thread. The white version (like all clothes in this colour) can turn greyish with washing or yellow where it meets deodorant – easily fixed with a bit of sodium percarbonate (guide here). The other colours may fade slightly with washing, but they'll still look good – we chose them so they'd fade naturally. For some people, the collar loses its shape a little after repeated washing – but a quick pass with the iron is enough to bring it back to its original form.
Tencel gives you that smooth, flowing drape, but it holds up less well to friction and washing than cotton does. If a fluid feel isn't a priority for you and you want a t-shirt that stays tough over time, go for the organic cotton t-shirt.
Care instructions
The "pink" version may fade a little with washing, but it'll still look lovely - we chose this colour precisely so it would fade naturally. To slow this down, though, wash it inside out and ideally at 30°C.
To keep the white version from turning grey or yellow over time, be sure to wash it separately from your other clothes.
And if the collar loses its shape after a lot of washes, you can restore it to its original form with a quick press of the iron.
For its longevity and for the sake of the environment, the best thing is to hang it up to dry in the open air. But sometimes you don't have a choice: if you have to use a tumble dryer, run it on low heat (i.e. the delicate or synthetic setting) to keep the elastane from losing its stretch and to avoid damaging the fibres too much.
Of course, this t-shirt isn't made of Kevlar: despite all our efforts, there may be some slight shrinkage after the first wash. Don't worry, that's normal and it'll settle down afterwards.
There you go!
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
The label above shows the product's environmental cost according to the official methodology of the French environmental labelling scheme. It's what its manufacture "costs" nature when you look at its impact on climate change, ocean acidification, its toxicity to freshwater, and so on. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you shop more responsibly.
The Tencel t-shirt therefore has an environmental cost of 363 impact points*.
By comparison, a garment of equivalent weight, 100% viscose, made in Bangladesh and sold by a fast fashion brand, has an environmental cost of 1067 points*.
Why the difference? Here are the main reasons:
- The countries of production: manufacturing in Portugal or France requires less fossil fuel than in Bangladesh (one of the main producers of low-cost clothing). The result: this more local manufacturing limits the impact on climate change, ocean acidification and resource depletion.
- The material: Tencel is more environmentally friendly than viscose, the material usually used by fast fashion for this kind of drape. Both materials are made from wood pulp, but Tencel is made with non-toxic solvents in factories that run on a near-closed loop.
- Durability: fast fashion brands push people to buy, notably by refreshing their collections very quickly and offering a huge number of styles, and they discourage repairs by charging laughably low prices. This increases the number of garments sold per person and reduces the number of times a garment is worn. At Loom, we've taken the opposite route: we've chosen business practices that encourage our customers to keep their clothes as long as possible.
Even though we've done everything we can to keep it as low as possible, this product's environmental impact isn't negligible. So before you buy, make your clothes last as long as you can.
*Calculations made by Loom on 14/09/2026. Click the links to access the simulations in the official Ecobalyse tool and get more details on the assumptions used. Please note: the number of points isn't always exactly the same on Ecobalyse (whose method evolves regularly) as on the official environmental label (based on version 7.0 of Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.