The cap
Released in May 2024
Released in May 2025
"Canvas" fabric rather than "twill": still sturdy and lighter.
Improved closure system so the strap slides more smoothly.
Released in April 2026
Lining removed to make it less warm.
Slightly deeper crown for a better fit on the head.
Peak shortened by 0.5cm.
Switched factories for better finishing.
We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers (no less). More on why we made this choice here.
Lightweight yet sturdy canvas, unlined and with ventilation eyelets.
The vast majority of caps sold in France come from Asia; this one is made in a Portuguese factory we've been working with since 2025.
The techniques behind the quality
Dense fabric
A 280g/m2 canvas, both sturdy and lightweight.
Dense fabric
In the shade
At first glance, it's a very classic style. But there are two differences compared to a lot of caps on the market: it's nice and sturdy, and well made (in Portugal).
In detail
Metal clasp
Made from a single piece to reduce the risk of breakage.
Embroidered eyelets
For ventilation.
Facing tape
Around the head for extra comfort.
Trim
To store the tightening strap.
Discreet logo
Tone-on-tone embroidery on the back.
How to wear it
A few ideas if you're stuck
Composition
100% cotton
Origin and certifications
- Weaving, dyeing, and manufacturing: Portugal
- Spinning: Turkey
- Cotton: USA
... make it in Portugal and not in France? You should know that making a cap in Portugal is fairly complicated: most factories are in China. It's even harder to do in France: in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others besides us do manage to make caps that are 100% made in France, like Ango.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
Let's be honest, this cap's colour is going to shift: UV rays, salt, chlorine and sweat all take a heavy toll on dyes applied to cotton. Making a colour that never budges is impossible without turning to polyester or toxic chemicals — and we'd rather steer clear of all that. So we went with a "garment-dyed" finish that gives it a vintage look and lets it develop a patina with sunny days and afternoons at the beach.
Care instructions
Don't machine wash this cap: the knocks against the drum could deform it and the friction could fade its colour. Instead, put it in warm soapy water for a few minutes and gently scrub any stains, for example with a toothbrush (one you won't be putting back in your mouth ;-). Then rinse it with clean water and let it air dry.
To adjust it to your size, you can of course tighten the strap at the back, but you can also curve the peak so it fits the shape of your head better (here's a quick tutorial to help you do it).
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.