The oxford shirt
€65 for a shirt isn't cheap. But if you look closely, you'll see it has features you'll rarely find together:
- genuinely made in Europe: the shirt is made in Portugal, and so is the fabric, whereas most brands have both produced in countries where wages aren't enough to live with dignity.
- use of organic cotton: it's the only way to avoid contributing to the mass extinction of biodiversity and to keep farmers out of harm's way. This commitment comes at a price: organic cotton costs 50% more than conventional cotton.
- quality: on top of what you can read on this page, all our clothes are pre-washed so they won't shrink on you, guaranteed free of substances that are toxic to your health, and covered in case of a defect… And that standard has a cost too.
In fact, you'll have a very hard time finding a shirt to match at this price. If we can sell it at this price, it's because we save on plenty of things that seem unnecessary to us: we don't advertise, we don't run sales, we don't do collections… and we don't have greedy shareholders demanding ever more profit from us.
Learn more.
Released in July 2021
This is still the first generation of this shirt, but we didn't start from scratch, since we use the same fabric and the same type of stitching as for the men's oxford shirt, which took the first hits. We told the story behind all these improvements in this article.
We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers. More info in this article.
Oxford is a naturally very strong basketweave, because the yarns are doubled up. With its mid-range weight of 150g/m2, it strikes the perfect balance between suppleness and durability.
With room for the chest, space for the hips (thanks to a rounded cut on the sides) and just the right length to wear it tucked in or out.
This shirt is made in Portugal, at the Supercorte factory we've been working with since 2017.
Worn, tested and approved by thousands of customers, this shirt is the result of a quality-ethics-price balance that we consider optimal today.
For example, we could make it wrinkle-free (or "easy iron") by applying a chemical treatment, but that wouldn't be great for your health or the environment.
The techniques behind the quality
Two-ply yarn
The weft thread (running horizontally across the fabric) is made of two strands twisted together (like a cable) to make it more durable
Two-ply yarn
Thick buttons
Ascolite® fixing
Pre-washed
Thick buttons
We went for thick resin buttons that won't break in the wash, unlike wooden or mother-of-pearl ones.
Just in case, a spare button is sewn onto the composition label.
Two-ply yarn
Thick buttons
Ascolite® fixing
Pre-washed
Ascolite® fixing
To make sure the buttons don't come loose, we've reinforced how they're attached with Ascolite technology, a process that wraps the base of each button in a heat-fused thread.
Two-ply yarn
Thick buttons
Ascolite® fixing
Pre-washed
Pre-washed
This shirt is stabilised and pre-washed at the factory, so it won't shrink on you at home (with cotton clothes, most of the shrinkage happens during the first wash).
Two-ply yarn
Thick buttons
Ascolite® fixing
Pre-washed
A classic in organic cotton
This shirt is made from "oxford", a naturally durable fabric because the yarns are doubled up. As a bonus, it gives a slight texture – your skin will breathe and your eyes will approve. Another perk: the white stays opaque in any situation (unless you take a dive). The fit is slightly tailored, with a bit of room at the chest. All of it 100% organic cotton and made in Portugal.
In detail
Oxford fabric
This armour gives the fabric a slight texture.
Small collar
Rounded cuffs
The cuff is cut with a curved hem: it wears out less over time and with washing.
Horizontal buttonhole
On the bottom button, to give some room around the belly.
How to wear it
A few ideas if you're stuck
Composition
100% cotton
Origin and certifications
- Spinning, dyeing, weaving and manufacturing: Portugal
- Cotton: Turkey
... made in Portugal and not in France? Of course, producing in Portugal lets us sell at a lower price. But it's also easier to achieve good quality there: back in the 1980s, when France offshored its industry, Portugal strengthened its own. That said, others do manage to make shirts that are 100% made in France, like Le Slip Français or Montlimart.
... the cotton comes from so far away? In fact, it's hard to get any closer. While a few die-hard Gauls do manage to grow some in their fields, cotton farming is marginal in Europe. The closest places to source it are Egypt, Turkey and Greece.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
The oxford shirt will really wear very little.
As with any light-coloured shirt, you may notice yellowing caused by sweat and deodorants (on the white version, our customers have managed to fix it every time using soda percarbonate, tutorial here).
As with any slightly stiff shirt, you may notice some fraying around the collar: repeated rubbing while wearing it or in the washing machine wears down the fold. To limit this wear, make sure you unfold the collar fully before putting the shirt in the machine.
Care instructions
It's 100% cotton: so it can go in the machine at 40 degrees and can handle the tumble dryer. But it's better to wash it at 30°C and air-dry it: it's just as effective, much greener and it'll extend its lifespan. And unfold the collar well to minimise friction and stop it from fraying over time (like here).
Our best tip to avoid getting your oxford shirt back too creased and to iron it more easily: spin at a low speed (600 rpm max) and hang it up on a hanger while it's still damp. Ironing, by the way, is an art we couldn't teach you in a few lines: here's a good video demonstration in three minutes. Don't forget to always iron your shirts inside out and at a low temperature to damage them as little as possible.
To finish, let's talk about yellow stains under the arms. Sadly, it happens: they're the result of an unfortunate chemical combination between your sweat, the aluminium salts in your deodorant and the surfactants in your detergent. The best solution is prevention: switch your deo and go for the aluminium-free option. And if it's too late? Your best friend will be sodium percarbonate — we've put together a tutorial on how to use it here.
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
The label above shows the product's environmental cost according to the official methodology of the French environmental labelling scheme. It's what its manufacture "costs" nature when you look at its impact on climate change, ocean acidification, its toxicity for freshwater, and so on. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you shop more responsibly.
The oxford shirt therefore has an environmental cost of 486 impact points*.
By comparison, a garment of equivalent weight, 100% conventional cotton, made in Bangladesh and sold by a fast fashion brand, has an environmental cost of 2024 points*.
Why this difference? Here are the main reasons:
- The countries of production: making clothes in Portugal or France requires less fossil fuel than in Bangladesh (one of the main producers of low-cost clothing). The result: this more local production limits the impact on climate change, ocean acidification and resource depletion.
- The material: organic cotton has a fairly low environmental impact compared to conventional cotton, notably because it uses few pesticides (so low toxicity for freshwater) and because it's biodegradable (so fewer issues with micro-fibres or end-of-life waste).
- Durability: fast fashion brands push people to buy, notably by refreshing their collections very quickly and offering a huge number of styles, and they discourage repairs by charging absurdly low prices. This increases the number of garments sold per person and reduces the number of times a garment is worn. At Loom, on the other hand, we've chosen business practices that encourage our customers to keep their clothes as long as possible.
Even though we've done everything we can to keep it as low as possible, the environmental impact of this product isn't negligible. So before you buy, make your clothes last as long as possible.
*Calculations carried out by Loom on 14/09/2026. Click the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: the number of points isn't always exactly the same on Ecobalyse (whose method evolves regularly) as on the official environmental labelling (based on version 7.0 of Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.