The slim-fit jeans
These jeans sell for €100. Yeah, they're not cheap… but they're not that expensive either:
- Our fabric (_made in Italy_ and made from organic cotton) costs almost twice as much as denim made in Asia from conventional cotton: our ethical standards and commitment to quality come at a cost.
- Finally, the craftsmanship is meticulous and _made in Portugal_, meaning wages are much higher than for 95% of the jeans on the market—which come mainly from Asia or the Maghreb.
But since we don’t do collections, sales, or ads, and our shareholders aren’t pressuring us to make a big profit margin (more detailshere), we’re selling it for “only” 100 euros.
Coming in March 2023
To learn all about the origins of these jeans, read this article
To be released in September 2024
- Blue color: Indigo dye sets better, fades more slowly, and bleeds less
To be released in April 2025
- Blue: Switch to a fabric that stretches less
- Black: Switch to a more comfortable and durable fabric
We use organic cotton because so-called “conventional” cotton is a disaster for insects, birds, and farmers (more info in this article), and a little spandex for comfort.
Fitted without being tight, the semi-slim cut follows the line of the leg (it’s the equivalent of the Levi’s 511 cut). If you’re looking for a cut with more room, check out our straight-leg jeans.
These jeans are made in Portugal at the 5D factory, which we’ve been working with since 2019.
Worn, tested, and approved by thousands of customers, these jeans are the result of several years of continuous improvement. We’ve refined them over time to achieve a balance between quality, ethics, and price that we now consider optimal. For example, we could improve their durability by adding polyester, but that would have negative consequences for the environment, comfort, or odor retention.
Techniques That Ensure Quality
Stay Black
The black color is achieved using a “reactive” dye, which will not fade with washing. Please note: This is not the case for the blue color, which uses a traditional indigo pigment dye that will develop a patina with repeated washings.
Stay Black
Dense fabric
Low-abrasion fabric
Pre-wash
Dense fabric
The black version has a weight of about 350 g/m², and the blue versions have a weight of about 490 g/m²: this strikes the right balance between durability and year-round wearability.
Stay Black
Dense fabric
Tissu peu abrasif
Pre-wash
Low-abrasion fabric
A fairly supple fabric with a smooth texture, designed to delay the appearance of holes in the crotch caused by thigh-to-thigh friction (see this article for more details). Fabric-to-fabric abrasion resistance exceeds 100,000 cycles.
Stay Black
Dense fabric
Low-abrasion fabric
Pre-wash
Pre-wash
These jeans are stabilized and pre-washed at the factory to prevent them from shrinking at home (with cotton clothing, most of the shrinkage occurs during the first wash).
Stay Black
Dense fabric
Low-abrasion fabric
Pre-wash
El Clásico
Organic cotton jeans with a semi-slim fit that follows the line of your leg, and a touch of spandex for comfort. The fabric is dense but supple enough to keep you comfortable, and not too rough to delay the appearance of holes. The deep blue will fade beautifully over time, and the black will stay black. In short, these jeans should age just as well as you do (well, maybe not *quite* as well, but you get the idea).
In detail
A rookie who's struggling
The blue fabric is from Candiani, an Italian manufacturer of high-quality denim. It is dyed with indigo, a dye that will fade with wear and washing.
Black That Stays Black
The black fabric was dyed with so-called “reactive” dyes to prevent it from fading over time.
Deep, sturdy pockets
26 cm tall to fit your hands, and made of 120 g/m² fabric to withstand the weight of your keys.
YKK Semi-Automatic Zipper
A zipper developed by the leading Japanese brand that prevents your fly from opening on its own: when the pull tab is folded down, the slider is completely locked. As soon as the pull tab is lifted, the zipper unlocks and the fly can be closed or opened.
How to Wear It
A few ideas if you're stuck
Composition
98% cotton, 2% spandex
Origin and Certifications
Blue
- Manufactured in Portugal
- Spinning, Weaving, and Dyeing: Italy
- Cotton: Uganda, Tanzania
Color: Black
- Manufacturing, weaving, dyeing: Portugal
- Spinning: Portugal, Turkey
- Cotton: Turkey
...manufacture in Portugal instead of France? Of course, manufacturing in Portugal allows us to sell at lower prices. But it’s also easier to produce high-quality products there: in the 1980s, when France outsourced its manufacturing industry, Portugal strengthened its own. That said, others besides us manage to make very good jeans that are 100% made in France, like1083.
... fabric that comes from Italy but not from France? For our first collections, the fabric came from the Vosges. Unfortunately, in France, the minimum order quantities were too high and the production lead times too long for this to be viable for us. During a challenging time for ethical brands and with our cash flow being limited, we opted for Italian denim (from a renowned weaver: Candiani).
...does cotton really come from so far away? In reality, it doesn’t get much closer than that. Whilea few die-hard Gaulsmanage to grow it in their fields, cotton cultivation is marginal in Europe. The closest places to source it are Egypt, Turkey, and Greece.
How This Product Will Age
How do we know this? We ask our customers for their feedback on the product one year after purchase. And if the product is less than a year old, we provide our predictions based on some unsolicited feedback and our experience with similar products.
The color of these jeans will fade over time. Like most jeans, they'll stretch out a little as you wear them (about half a size) and will shrink back a little after washing.
If, after a while, holes start to appear, take those jeans to a tailor’s shop right away: the professionals there can fix them for about twenty euros.
To cyclists, motorcyclists, horseback riders, or anyone who rides any other type of vehicle: these jeans are durable, but they’re not indestructible. If you tend to get holes in your jeans from your horse, try the Bolidster brand instead.
Care Instructions
Read this before trying them on:
If your jeans feel a little tight around the waist and thighs when you first try them on, that’s pretty normal—they’ll stretch out slightly after a few hours of wear.
The legs are relatively long: if you find them too long, you can roll up the cuffs or have them hemmed at your favorite tailor.
Be careful—the raw denim version may leave blue stains on your hands or light-colored clothing. Why? We explain it in this article. So, for the first five washes, avoid wearing them over your brand-new white underwear, your pristine light-colored shoes, or your beige couches.
Read before washing:
To prevent discoloration on your jeans (such as mottled spots caused by friction along the creases in the washing machine), it’s important to wash them inside out at 30°C and not to overload the machine. And to prevent them from coming out too wrinkled and to make ironing easier: spin-dry on low speed (600 rpm max) and hang them to dry while still damp.
If you really want to put them in the dryer, choose the delicate or synthetic cycle to be on the safe side: your jeans contain a small amount of spandex, which could lose its elasticity at high temperatures.
Don’t iron them too hot: the spandex (that’s the culprit again) could melt at too high a temperature. And to avoid any shine, iron them inside out.
If, after a few years, you start to see wear in the crotch area, take them to a tailor right away before a real hole appears and it’s too late.
And don’t forget to empty your pockets before putting them in the washing machine :)
Environmental Cost
This environmental cost is calculated using the official methodology of the French environmental labeling system (to be rolled out starting October 1, 2025).
The label above shows the product’s environmental cost according to the official French environmental labeling methodology. This represents what its production “costs” nature when considering its impact on climate change, ocean acidification, its toxicity to freshwater, and so on. Currently in use in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you make more eco-friendly purchasing decisions.
The semi-slim-fit jeans therefore have an environmental cost of 1,457 impact points*.
By comparison, a garment of equivalent weight—made of 100% conventional cotton, manufactured in Bangladesh, and sold by a fast-fashion brand—has an environmental cost of 5,516 points*.
Why is there this difference? Here are the main reasons:
- Countries of origin: Manufacturing in Portugal or France requires less fossil fuel energy than in Bangladesh (one of the leading producers of low-cost clothing). As a result, this more local manufacturing reduces the impacts on climate change, ocean acidification, and resource depletion.
- The material: Organic cotton has a relatively low environmental impact compared to conventional cotton, particularly because it uses few pesticides (and thus poses a low risk of toxicity to freshwater) and is biodegradable (and thus causes fewer issues related to microfibers or end-of-life waste).
- Sustainability: Fast-fashion retailers encourage purchasing—in particular by rapidly refreshing their collections and offering a vast number of styles—and they discourage repairs by charging rock-bottom prices. This, in turn, increases the number of garments sold per person and reduces the number of times a garment is worn. In contrast, at Loom, we’ve chosen to adopt business practices that encourage our customers to keep their clothes for as long as possible.
Even though we've done everything we can to minimize it, this product's environmental impact is not insignificant. So before you buy, make sure to get the most use out of your clothes.
*Calculations performed by Loom on August 24, 2026. Click on the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: The number of points is not always exactly the same on Ecobalyse (whose methodology changes regularly) as on the official environmental label (based on Ecobalyse version 7.0).
Reviews of this product
The standard practice is to send review request emails a few days after the purchase. We wait a month—the minimum amount of time needed to form an informed opinion.
Customer Review Policy
When do you ask customers for reviews?
We’ll send you a review request one month after we receive your order. We believe this is the minimum amount of time needed to have worn and washed an item several times and to form a truly informed opinion. After that, all your reviews are published within a week, whether they’re positive or negative.
Do you request reviews for 100% of the products ordered by customers?
We used to do that at first, but then we realized we were starting to send way too many emails to certain customers who shop with us regularly. In short, we were spamming them a bit. Plus, it was starting to take the team way too much time to respond to reviews—since we want to reply individually and privately to almost everyone who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews posted on the site for potential buyers to form an informed opinion about the product. 2/ We on the Loom team have read enough reviews to understand how to evolve the product into the next generation.
Just a quick thought: What proof is there that we aren't manipulating reviews by giving 5-star ratings to everything?
Honestly: nothing—we’re just giving you our word. Just like with everything else, actually: where we manufacture our products, where our wool comes from, our lab test results, and so on. The only times we might edit what you write is if your message contains spelling mistakes (and even then, quite a few slip past us) or if it’s racist, homophobic, etc. (but that’s never happened so far).
Asking for feedback after just one month isn't enough to know if the clothes are really durable, is it?
You're right—that's why we send you another email asking for a review one year after your purchase—we even ask for a photo to see how your garment has aged. We use the responses to improve our clothing and to provide information on “how this product will age” on our product pages. To avoid unnecessarily bothering our customers, we don’t ask for reviews on 100% of the products ordered: as soon as we have enough data to understand where we can improve, we stop asking for reviews after one year.