The hoodie (older generation)
The third-generation hoodie retails for €95.
The main difference from the previous generation (sold for €95) is that the cotton isn't organic.
Second-Generation Improvements:
- New seams to prevent loose threads or fabric from sticking out
- Matching cords
- Crimped metal tips (to prevent them from coming loose)
- Tie a knot at the end of the cords (so they don't get lost in the machine)
A thick fabric, a roomy hood, and a super-soft lining: we designed this hoodie to be comfortable and built to last.
Composition
100% cotton
Origin and Certifications
- Cotton: unknown
- Spinning: Turkey
- Dyeing, knitting, and garment manufacturing: Portugal
How This Product Will Age
How do we know this? We ask our customers for their feedback on the product one year after purchase. And if the product is less than a year old, we provide our predictions based on some unsolicited feedback and our experience with similar products.
This hoodie will stay in good condition over the years, without pilling or stretching out. Some people who have worn it a lot have noticed that the sleeves can wear out at the cuffs. The colors may fade with washing, and a handful of people have found that their hoodie can actually take on a pinkish hue (this happens to any cotton garment that’s overexposed to sunlight and sea spray). After frequent washing, a few people have reported that spandex threads may poke through the stretch panels (in this case, simply trim them off to remove them).
Care Instructions
It’s machine-washable at 40 degrees, but it’s better to wash it at 30°C: it’s just as effective, much more eco-friendly, and it’ll extend the garment’s lifespan.
Wash it right side out: the cotton threads inside your hoodie have been brushed for extra softness and could pill. And make sure to zip it all the way up before putting it in the washer: this will prevent the zipper teeth from getting damaged and protect your other clothes from abrasion.
Avoid the dryer, but if you have no choice, use a low heat setting (i.e., delicate or synthetic cycle) to prevent the spandex in the collar, sleeves, and waistband from stretching out. Also, don’t hang it to dry on a hanger: your damp hoodie is heavy and could lose its shape under the weight of the water. The best way to ensure its longevity and be kind to the planet is to dry it flat on a drying rack or a towel.
Finally, this hoodie is made of cotton, not Kevlar: it may shrink a little after the first wash (but always less than 3%). Don’t worry—this is normal, and it will stabilize afterward.
Reviews of this product
The standard practice is to send review request emails a few days after the purchase. We wait a month—the minimum amount of time needed to form an informed opinion.
Customer Review Policy
When do you ask customers for reviews?
We’ll send you a review request one month after we receive your order. We believe this is the minimum amount of time needed to have worn and washed an item several times and to form a truly informed opinion. After that, all your reviews are published within a week, whether they’re positive or negative.
Do you request reviews for 100% of the products ordered by customers?
We used to do that at first, but then we realized we were starting to send way too many emails to certain customers who shop with us regularly. In short, we were spamming them a bit. Plus, it was starting to take the team way too much time to respond to reviews—since we want to reply individually and privately to almost everyone who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews posted on the site for potential buyers to form an informed opinion about the product. 2/ We on the Loom team have read enough reviews to understand how to evolve the product into the next generation.
Just a quick thought: What proof is there that we aren't manipulating reviews by giving 5-star ratings to everything?
Honestly: nothing—we’re just giving you our word. Just like with everything else, actually: where we manufacture our products, where our wool comes from, our lab test results, and so on. The only times we might edit what you write is if your message contains spelling mistakes (and even then, quite a few slip past us) or if it’s racist, homophobic, etc. (but that’s never happened so far).
Asking for feedback after just one month isn't enough to know if the clothes are really durable, is it?
You're right—that's why we send you another email asking for a review one year after your purchase—we even ask for a photo to see how your garment has aged. We use the responses to improve our clothing and to provide information on “how this product will age” on our product pages. To avoid unnecessarily bothering our customers, we don’t ask for reviews on 100% of the products ordered: as soon as we have enough data to understand where we can improve, we stop asking for reviews after one year.