The hoodie
Released in April 2021
We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers. More info in this article.
A typical sweatshirt fabric, but a bit denser than average.
This sweatshirt is made in Portugal, in the Triwool factory we've worked with since 2017.
The techniques behind the quality
Compact yarn
The cotton fibres have been carefully aligned for a soft feel and better resistance to pilling.
Compact yarn
Dense fabric
Elastane reinforcement
Pre-washed
Dense fabric
One of the main problems with sweatshirts is that they lose their shape over time. One fix would have been to add polyester, but we chose to avoid that because there was another way: pick a 100% cotton fabric dense enough to limit sagging (420g/m2 vs 350 on average).
Compact yarn
Dense fabric
Elastane reinforcement
Pre-washed
Elastane reinforcement
To find a way to knit our ribbing so it wouldn't lose its shape, we spent nearly €1,000 on lab tests. And bingo, we found the solution: the elastane needed to be knitted "in jersey" – see the diagram at this link if you're into the technical side. It might not sound like much, but it cuts stretching by a factor of 3 (to be precise, the residual elongation after 1 minute is 11.2% vs 32.3% for a standard inlaid elastane thread). In short, the ribbing at the waistband and cuffs will keep its shape over time.
Compact yarn
Dense fabric
Elastane reinforcement
Pre-washed
Pre-washed
This garment is pre-washed and stabilised at the factory. The result: it stays the same size when you put it through the machine.
Compact yarn
Dense fabric
Elastane reinforcement
Pre-washed
Sheltered
For this hoodie, we developed a dense fleece (420g/m2) made from 100% organic cotton so it keeps its shape nicely – we just added a thread of elastane in the waistband and cuffs to keep it from stretching out. And we skipped the kangaroo pocket on the front, which always ends up sagging over time.
In detail
Classic fit
Neither fitted nor oversized.
French terry
The inside is in French terry, a fleece with flat, unbrushed loops that make the fabric absorbent.
Embroidered eyelets
It looks great and, unlike metal eyelets, there's no risk of them coming off.
Sturdy drawstring
The drawcord is stitched at the top of the hood so it won't do a runner in the washing machine. We went for a round cord rather than a flat one, because it's less likely to fray.
Natural ecru
The ecru colour isn't achieved with dyes — it's the natural shade of (organic) cotton. By skipping the dyeing step, we not only get a fabric with real texture, but we also do without a whole lot of chemicals and greenhouse gases.
How to wear it
A few ideas if you're stuck
Composition
100% cotton
Origin and certifications
- Knitting, dyeing and manufacturing: Portugal
- Spinning and cotton: Turkey
... do we make in Portugal and not in France? Of course, producing in Portugal lets us sell at a lower price. But it's also easier to achieve good quality there: back in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others do manage to make excellent 100% made-in-France hoodies, like ECCLO.
... does the plain yarn come from so far away? We looked for a good-quality organic cotton yarn, produced as close as possible. We'd have preferred a Portuguese spinning mill but, as far as we know, there's no factory making GOTS-certified 100% plain cotton "compact" yarn in the country.
... does the cotton come from so far away? Actually, it's hard to get any closer. While a handful of die-hard Gauls manage to grow it in their fields, cotton farming is marginal in Europe. The closest places to source it are Egypt, Turkey and Greece
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
This hoodie will stay in great condition and won't ever pill. It may stretch out slightly. As with all cotton garments, dark colours will fade a little with washing. The ecru colour may lighten slightly over time (this is caused by the optical brighteners found in laundry detergents).
Care instructions
Wash it inside out to avoid fading (nothing wears colours out faster than the rubbing of a wet fabric).
Don't undo the knots: the drawstrings could disappear inside the hood and you'd spend two hours fishing them out with a paper clip.
You can machine wash it at 40 degrees, but 30°C works just as well, is far greener and will make it last longer.
Avoid the tumble dryer — but if you have no choice, run it on low heat (i.e. delicate or synthetic mode) to keep the elastane in the collar, cuffs and hem from stretching out. Don't dry it on a hanger either: your damp hoodie is heavy and could lose its shape under the weight of the water. For a longer life (and for the planet), the best option is to dry it flat, on a drying rack or a towel.
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
The label above shows the product's environmental cost according to the official methodology of the French environmental labelling scheme. It's what its manufacture "costs" nature when you look at its impact on climate change, ocean acidification, its toxicity for freshwater, and so on. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you shop more responsibly.
The hoodie therefore has an environmental cost of 1370 impact points*.
By comparison, a garment of equivalent weight, 100% polyester, made in Bangladesh and sold by a fast fashion brand, has an environmental cost of 4202 points*.
Why the difference? Here are the main reasons:
- The production countries: manufacturing in Portugal or France requires less fossil fuel than in Bangladesh (one of the main producers of low-cost clothing). The result: this more local manufacturing limits the impact on climate change, ocean acidification and resource depletion.
- The material: organic cotton has a fairly low environmental impact compared with polyester, notably because it uses few pesticides (so low toxicity for freshwater) and is biodegradable (so fewer issues with micro-fibres or end-of-life waste).
- Durability: fast fashion brands encourage buying by renewing their collections very quickly and offering a huge number of styles, and they discourage repairing by charging laughably low prices. This increases the number of garments sold per person and reduces the number of times a garment is worn. At Loom, by contrast, we've chosen business practices that encourage our customers to keep their clothes as long as possible.
Even though we've done everything to keep it as low as possible, this product's environmental impact isn't negligible. So before you buy, make your clothes last as long as you can.
*Calculations made by Loom on 31/08/2026. Click the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Note: the number of points isn't always exactly the same on Ecobalyse (whose method evolves regularly) as on the official environmental display (based on Ecobalyse version 7.0)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.