The straight-leg jeans
Sortie en novembre 2023
Released in October 2024
New fabric, a little thicker and less prone to stretching out.
Size chart adjustment: a little less roomy at the hips and thighs, a little longer.
We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers (more info in this article) and a little elastane for comfort.
Mid-high waist (at the belly button or just below), fitted at the hips and straight down the leg (the same width all the way down).
If you're looking for a more fitted cut, take a look at our slim jeans.
These jeans are made in Portugal, in the 5D factory we've been working with since 2019.
The techniques behind the quality
Dense fabric
About 480g/m2: a fabric a little thicker than average, so it holds its shape well and resists holes at the knees (abrasion resistance results against abrasive wool: 80,000 cycles before holes appear).
It's also thanks to this density that the fabric stretches out very little (residual deformation below 2% in our tests).
Dense fabric
Low-abrasion fabric
Pre-washed
Low-abrasion fabric
Fairly supple, low-roughness fabric that delays the appearance of holes at the crotch caused by thigh-on-thigh rubbing (see this article for more details).
Fabric-on-fabric abrasion resistance greater than 100,000 cycles.
Dense fabric
Low-abrasion fabric
Pre-washed
Pre-washed
These jeans are stabilised and pre-washed at the factory, so they won't shrink on you at home (with cotton clothing, most of the shrinking happens during the first wash).
Dense fabric
Low-abrasion fabric
Pre-washed
Straight ahead
A straight cut with a mid-high rise, to lengthen your legs without cutting off your circulation and highlight your waist without flattening your backside. An Italian denim in organic cotton, a bit thick to hold off the arrival of holes, with a touch of stretch for comfort. And an indigo dye with a lovely depth that will develop a nice patina over time. In the end, a pair of jeans that should age as well as you do.
In detail
Candiani denim
The fabric comes from Candiani, an Italian manufacturer known for its high-end denims and pioneering environmental practices.
Indigo dyeing
Which will fade over the years.
Large pockets
That you can actually put stuff in.
YKK zip
The go-to Japanese brand for quality zips.
How to wear it
A few ideas if you're stuck
Composition
98.5% organic cotton, 1.5% elastane
Origin and certifications
- Making-up: Portugal
- Spinning, dyeing, weaving: Italy
- Cotton: Uganda, Tanzania
... make them in Portugal and not in France? Of course, producing in Portugal allows us to sell at a lower price. But it's also easier to achieve good quality there: in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others besides us manage to make very good jeans that are 100% made in France, like 1083.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
These jeans will stay in very good condition — in particular, the colour will develop a lovely patina over time. That said, they'll age like most jeans: stretching a little as you wear them, then tightening back up after a wash.
Regarding the raw version (advice that applies to any raw denim):
- Wash them inside out and in a machine that isn't too full to avoid any risk of "marbling" (streaks of fading caused by the jeans rubbing against the machine's drum).
- The colour will naturally lighten with washes and wear, and show marks in certain spots like the pocket where you keep your phone... you'll just have to accept it :)
For fans of cycling, motorbikes, horses or any other means of transport you sit astride: these jeans are a little more resistant than others to rubbing against the saddle, but they're not indestructible either. If you tend to wear holes in your jeans because of your trusty steed, try the Bolidster brand instead. And if you spot a worn patch appearing in that area, take them to a tailor quickly — they'll fix it for you for a few euros.
Care instructions
Read before trying on:
- The jeans should feel a little tight when you try them on: like all jeans, they stretch out over the course of the day and tighten up in the wash.
- If you find the leg too long, roll it up or (better) have it hemmed - it costs less than 10 euros at any tailoring workshop.
- If it gapes a little at the back of the waist, that's normal: only made-to-measure trousers fit perfectly there. In short, wear a belt... or ask that same tailoring workshop to adjust it for you (it costs around thirty euros).
Read before washing:
- To avoid discolouration marks on your jeans (like the streaks caused by rubbing against the folds in the washing machine), it's important to wash it inside out, at 30°C, and not to overload the machine. And to avoid getting it back too creased and to iron it more easily: spin it at a low speed (600 rpm max) and hang it up while still damp.
- If you really want to put it in the tumble dryer, choose the delicate or synthetic setting to avoid any risk: your jeans contain a bit of elastane that could stretch out at high temperatures.
- Don't iron it too hard: the elastane (that again) could melt at too high a temperature. And to avoid any shine marks, iron it inside out.
- If you start to see wear at the crotch or knee, take it to a tailor quickly before a real hole appears and it's too late.
- And don't forget to empty your pockets before putting it in the machine :)
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
The label above shows the product's environmental cost according to the official methodology of the French environmental labelling scheme. It's what its manufacturing "costs" nature when you look at its impact on climate change, ocean acidification, its toxicity to freshwater, and so on. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you shop more responsibly.
The straight-leg jeans therefore have an environmental cost of 1351 impact points*.
By comparison, a garment of equivalent weight, made from 100% conventional cotton, manufactured in Bangladesh and sold by a fast fashion brand, has an environmental cost of 5095 points*.
Why this difference? Here are the main reasons:
- The countries of production: manufacturing in Portugal or France requires less fossil fuel than in Bangladesh (one of the main producers of low-cost clothing). The result: this more local manufacturing limits the impacts on climate change, ocean acidification and resource depletion.
- The fabric: organic cotton has a fairly low environmental impact compared to conventional cotton, notably because it uses few pesticides (so low toxicity for freshwater) and because it's biodegradable (so fewer issues with micro-fibres or end-of-life waste).
- Durability: fast fashion brands drive purchases in particular by renewing their collections very quickly and offering a huge number of styles, and they discourage repairs by charging ridiculously low prices. This increases the number of garments sold per person and reduces the number of times a garment is worn. At Loom, by contrast, we've chosen commercial practices that encourage our customers to keep their clothes as long as possible.
Even though we've done everything to keep it as low as possible, this product's environmental impact isn't negligible. So before buying, make your clothes last as long as possible.
*Calculations performed by Loom on 31 August 2026. Click the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: the number of points is not always exactly the same on Ecobalyse (whose method evolves regularly) as on the official environmental label (based on version 7.0 of Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.