The straight-leg jeans
Coming out in November 2023
Coming out in October 2024
New fabric—slightly thicker and less prone to stretching.
Adjustments to the size chart: slightly narrower at the hips and thighs, and slightly longer.
We use organic cotton because so-called “conventional” cotton is a disaster for insects, birds, and farmers (more info in this article), and a little spandex for comfort.
Mid-rise (at or just below the navel), fitted at the hips and straight down the leg (the width remains the same along the entire length of the leg).
If you're looking for a more fitted cut, check out our slim-fit jeans.
These jeans are made in Portugal at the 5D factory, which we’ve been working with since 2019.
Techniques That Ensure Quality
Dense material
Approximately 480 g/m²: a fabric that’s slightly thicker than average, so it holds its shape well and resists holes at the knees (abrasion resistance test results against abrasive wool: 80,000 cycles before holes appear).
It is also thanks to this density that the fabric stretches very little (residual deformation of less than 2% according to our tests).
Dense material
Low-abrasion fabric
Pre-wash
Low-abrasion fabric
A fairly supple fabric with a smooth texture, designed to delay the appearance of holes in the crotch caused by thigh-to-thigh friction (see this article for more details).
Abrasion resistance (fabric-to-fabric) exceeds 100,000 cycles.
Dense material
Low-abrasion fabric
Pre-wash
Pre-wash
These jeans are stabilized and pre-washed at the factory to prevent them from shrinking at home (with cotton clothing, most of the shrinkage occurs during the first wash).
Dense material
Low-abrasion fabric
Pre-wash
It's straight ahead
A straight-leg, mid-rise cut designed to elongate your legs without feeling constricting, and to accentuate your waist without flattening your buttocks. Made from Italian organic cotton denim—slightly thicker to delay the appearance of holes—with a touch of stretch for comfort. And an indigo dye with beautiful depth that will develop a unique patina over time. All in all, a pair of jeans that should age just as well as you do.
In detail
Candiani Denim
The fabric comes from Candiani, an Italian manufacturer known for its high-end denim and pioneering environmental practices.
Indigo dye
It will fade over the years.
Large pockets
The kind where you can actually store things.
YKK zipper
The leading Japanese brand for high-quality zippers.
How to Wear It
A few ideas if you're stuck
Composition
98% cotton, 2% spandex
Origin and Certifications
- Manufactured in Portugal
- Spinning, dyeing, weaving: Italy
- Cotton: Uganda, Tanzania
...manufacture in Portugal instead of France? Of course, manufacturing in Portugal allows us to sell at lower prices. But it’s also easier to produce high-quality products there: in the 1980s, when France outsourced its manufacturing, Portugal strengthened its own. That said, there are others besides us who manage to make very good jeans that are 100% made in France, like 1083.
How This Product Will Age
How do we know this? We ask our customers for their feedback on the product one year after purchase. And if the product is less than a year old, we provide our predictions based on some unsolicited feedback and our experience with similar products.
These jeans will remain in very good condition; in particular, the color will develop a patina over time. However, they will age like most jeans: they’ll stretch out a bit with wear and shrink slightly after washing.
Regarding raw denim (these tips apply to any pair of raw jeans):
- Wash it inside out in a machine that isn't too full to avoid any risk of "mottling" (discoloration caused by the jeans rubbing against the drum of the machine).
- The color will naturally fade over time as you wash and wear it, and it may show wear in certain areas, like the pocket where you keep your phone... you just have to accept it :)
For fans of biking, motorcycling, horseback riding, or any other mode of transportation that involves straddling something: these jeans are a little more resistant than others to friction against the seat, but they’re not indestructible either. If you’re used to getting holes in your jeans from your bike, try the Bolidster brand instead. And if you notice any signs of wear in that area, take them to a tailor right away—they’ll fix it for just a few euros.
Care Instructions
Read this before you try it:
- The jeans should feel a little tight when you try them on: like all jeans, they’ll stretch out over the course of the day and shrink after washing.
- If you think the leg is too long, fold it up or (better yet) have it hemmed—it costs less than 10 euros at any alteration shop.
- If they’re a little loose around the waist at the back, that’s normal: only custom-made pants fit perfectly there. In short, wear a belt... or ask that same alteration shop to adjust them for you (it costs about thirty euros).
Read before washing:
- To prevent discoloration on your jeans (such as mottling caused by friction along the creases in the washing machine), it’s important to wash them inside out at 30°C and not to overload the machine. And to prevent them from coming out too wrinkled and to make ironing easier: spin-dry on a low speed (600 rpm max) and hang them to dry while still damp.
- If you really want to put them in the dryer, choose the delicate or synthetic cycle to be on the safe side: your jeans contain a small amount of spandex, which could stretch out at high temperatures.
- Don't iron it too hot: the spandex (as always) could melt if the temperature is too high. And to avoid any shine, iron it inside out.
- If you start to see wear in the crotch or at the knee, take it to a tailor right away before a real hole appears and it's too late.
- And don't forget to empty your pockets before putting it in the washing machine :)
Environmental Cost
This environmental cost is calculated using the official methodology of the French environmental labeling system (to be rolled out starting October 1, 2025).
The label above shows the product’s environmental cost according to the official French environmental labeling methodology. This represents what its production “costs” nature when considering its impact on climate change, ocean acidification, its toxicity to freshwater, and so on. Currently in use in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you make more eco-friendly purchasing decisions.
A pair of straight-leg jeans therefore has an environmental cost of 1,351 impact points*.
By comparison, a garment of equivalent weight made of 100% conventional cotton, manufactured in Bangladesh and sold by a fast-fashion brand, has an environmental cost of 5,095 points*.
Why is there this difference? Here are the main reasons:
- Countries of origin: Manufacturing in Portugal or France requires less fossil fuel energy than in Bangladesh (one of the leading producers of low-cost clothing). As a result, this more local manufacturing reduces the impacts on climate change, ocean acidification, and resource depletion.
- The material: Organic cotton has a relatively low environmental impact compared to conventional cotton, particularly because it uses few pesticides (and thus poses a low risk of toxicity to freshwater) and is biodegradable (and thus causes fewer issues related to microfibers or end-of-life waste).
- Sustainability: Fast-fashion retailers encourage purchasing—in particular by rapidly refreshing their collections and offering a vast number of styles—and they discourage repairs by charging rock-bottom prices. This, in turn, increases the number of garments sold per person and reduces the number of times a garment is worn. In contrast, at Loom, we’ve chosen to adopt business practices that encourage our customers to keep their clothes for as long as possible.
Even though we've done everything we can to minimize it, this product's environmental impact is not insignificant. So before you buy, make sure to get the most use out of your clothes.
*Calculations performed by Loom on August 24, 2026. Click on the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: The number of points is not always exactly the same on Ecobalyse (whose methodology changes regularly) as on the official environmental label (based on Ecobalyse version 7.0).
Reviews of this product
The standard practice is to send review request emails a few days after the purchase. We wait a month—the minimum amount of time needed to form an informed opinion.
Customer Review Policy
When do you ask customers for reviews?
We’ll send you a review request one month after we receive your order. We believe this is the minimum amount of time needed to have worn and washed an item several times and to form a truly informed opinion. After that, all your reviews are published within a week, whether they’re positive or negative.
Do you request reviews for 100% of the products ordered by customers?
We used to do that at first, but then we realized we were starting to send way too many emails to certain customers who shop with us regularly. In short, we were spamming them a bit. Plus, it was starting to take the team way too much time to respond to reviews—since we want to reply individually and privately to almost everyone who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews posted on the site for potential buyers to form an informed opinion about the product. 2/ We on the Loom team have read enough reviews to understand how to evolve the product into the next generation.
Just a quick thought: What proof is there that we aren't manipulating reviews by giving 5-star ratings to everything?
Honestly: nothing—we’re just giving you our word. Just like with everything else, actually: where we manufacture our products, where our wool comes from, our lab test results, and so on. The only times we might edit what you write is if your message contains spelling mistakes (and even then, quite a few slip past us) or if it’s racist, homophobic, etc. (but that’s never happened so far).
Asking for feedback after just one month isn't enough to know if the clothes are really durable, is it?
You're right—that's why we send you another email asking for a review one year after your purchase—we even ask for a photo to see how your garment has aged. We use the responses to improve our clothing and to provide information on “how this product will age” on our product pages. To avoid unnecessarily bothering our customers, we don’t ask for reviews on 100% of the products ordered: as soon as we have enough data to understand where we can improve, we stop asking for reviews after one year.