Fewer, better clothes

New generation

The jacket

New for women

The derby shoes

Fewer clothes.
Better clothes.

Using organic cotton or kraft packaging is already a good start. But if we want fashion to actually clean up its act, we first need to produce far fewer clothes.

How we go about it

New generation

New for women

The jacket

We've developed a very classic take on the mid-season jacket (also known as a "chore jacket"), easy to throw on over a t-shirt when the weather's nice, or over a sweater when the weather's nice but you happen to live in Lorraine, in northeastern France. It has plenty of big pockets to stash your gear (including one inside), and to make sure you can wear it out in the sun, we used the "garment dyed" dyeing technique.

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100% organic cotton

We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers. More info in this article.

100% organic cotton Canvas 340g/m² Made in Portugal

Canvas 340g/m²

A strong and supple fabric, made by the Portuguese factory TMG.

100% organic cotton Canvas 340g/m² Made in Portugal

Made in Portugal

This jacket is made in Portugal, at the Marfel factory we've worked with since 2023.

100% organic cotton Canvas 340g/m² Made in Portugal

The derby shoes

Handsome shoes that won't give up on you anytime soon, thanks to their full-grain leather and ultra-hard-wearing Vibram sole. To give them a modern, unstuffy look, we went for a generous rounded toe and a thick lugged sole. Derby shoes that are easy to wear every day.

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Full-grain leather

The upper and the lining are made from full-grain leather, the toughest part of the hide (where the density of collagen fibres is highest) the leather will age well without cracking. Another advantage: because full-grain leather keeps the skin's natural pores, your shoe will be more breathable.

By the way, is leather a bad thing? We tried to answer this huge question in this article.

Full-grain leather Vibram lug sole Comfortable fit Made in Portugal

Vibram lug sole

With excellent grip thanks to Vibram's famous "Carrarmato" design, inspired by tank tracks, which offers superb traction on all terrains.

Full-grain leather Vibram lug sole Comfortable fit Made in Portugal

Comfortable fit

Room at the toes so they aren't cramped.

Full-grain leather Vibram lug sole Comfortable fit Made in Portugal

Made in Portugal

These shoes are made at the Portuguese factory JV Calçado, with whom we've worked since 2025.

Full-grain leather Vibram lug sole Comfortable fit Made in Portugal

Read what we write.

After years working in it, we've figured out what's broken in the textile industry. And how to fix it.

Read our blog

Come say hi.

Our store is at 4 rue Barbette in Paris, in the Marais district (not far from the best falafel in town).

Open Tuesday to Friday from 11am to 2pm, then from 3pm to 7pm. Saturday from 11am to 7pm.

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4.7/5

Our customers do get
carried away

They like our clothes: our customers have left us more than 15,000 reviews, with an average rating of 4.7 out of 5.

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Our customers do getcarried away

Our customers do get
carried away