The classic t-shirt
€25 for a t-shirt isn't cheap. But to make it cheaper, we'd have to sacrifice:
- the people who made it: this t-shirt is sewn, dyed, knitted and spun in Portugal - whereas most clothing on the market comes from countries where factory wages are far too low to live with dignity.
- biodiversity: this t-shirt is made of organic cotton, because it's the only way not to take part in the mass extinction of insects and not to put farmers at risk. This commitment comes at a price: organic cotton costs 50% more than conventional cotton.
- quality: on top of what you can read on this page, this t-shirt is pre-washed so it won't shrink at home, guaranteed free of substances toxic to your health, and covered if there's a defect… And that level of care has a cost too.
In fact, you'll have a very hard time finding a t-shirt with all these features for just €25. If we can sell at this price, it's because we save elsewhere: we don't advertise, we don't run sales, we don't do collections, and we don't have overly greedy shareholders demanding we make more and more money.
And by the way, this price hasn't changed since 2018!
Released in May 2016
Released in May 2018
- Removed the pocket, which tended to pull on the fabric and create holes
- Slightly longer, more fitted sleeves
- Better colour stability
- Increased the white t-shirt's density to 170g/m2 to eliminate any transparency
Released in June 2019
- Switched to a set-in collar
- Adjusted the measurements so it fits slightly larger than the 2nd generation
Released in March 2021
- Switch to organic cotton
- Higher density: now 180g/m2 for all colours vs 150g/m2 before
- Slightly more fitted cut than the previous generation
Launching in May 2026
- Added a few (recycled) polyester filaments to the collar for even better hold over time. We use as little synthetic material as possible: we only turn to it when it significantly extends the lifespan, and here, it's a no-brainer.
We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers. More info in this article.
Full composition: main fabric 100% organic cotton, collar 80% organic cotton 20% recycled polyester (to reinforce it).
A density high enough to prevent see-through and limit stretching. This is a medium-weight t-shirt, less thick than the heavyweight model.
It follows the line of the bust without being too fitted. If you're after a slightly roomier cut, take a look at our heavyweight t-shirt instead.
The fabric of this t-shirt is a smooth, soft jersey, thanks to what's known as "compact" spinning, which aligns the fibres neatly in parallel.
This t-shirt is made in Portugal, at the Triwool factory we've worked with since we started out in 2017.
The techniques behind the quality
Combed cotton
A cotton that's been stripped of its short fibres by "combing" it: it's therefore softer and more durable than regular cotton
Combed cotton
Compact yarn
Reinforced collar
Triple-pigment navy dye
Pre-washed
Compact yarn
This type of spinning aligns the cotton fibres neatly in parallel, which gives a soft feel and a fabric that doesn't pill. Our t-shirt earned an excellent score of 4-5/5 in pilling tests, see these results.
Combed cotton
Compact yarn
Reinforced collar
Triple-pigment navy dye
Pre-washed
Reinforced collar
After seven years of improving this t-shirt, we've managed to develop a collar structure that doesn't warp wash after wash, thanks to the insertion of very strong (recycled) polyester filaments. As you know, we use as little synthetic material as possible: we only turn to it when it significantly extends the lifespan. And here, it's a no-brainer.
Combed cotton
Compact yarn
Reinforced collar
Triple-pigment navy dye
Pre-washed
Triple-pigment navy dye
Navy clothing tends to turn pink in the sun, under the combined effect of UV rays and perspiration. For this t-shirt, we use a special navy dye (blending three pigments) that costs more but is particularly resistant. Our t-shirt earned an excellent score of 4/5 in the test for simultaneous exposure to perspiration and UV rays, see these results.
Combed cotton
Compact yarn
Reinforced collar
Triple-pigment navy dye
Pre-washed
Pre-washed
This t-shirt is stabilised and pre-washed at the factory so it won't shrink at home (with cotton clothing, most of the shrinkage happens during the first wash).
Combed cotton
Compact yarn
Reinforced collar
Triple-pigment navy dye
Pre-washed
The basic, done right
A wardrobe classic, but with details that matter. A sturdy neckline, a fabric dense enough to hold up well over time, and a soft feel thanks to the use of a “compact” yarn. And because ethics matter at least as much as quality, it's 100% organic cotton and made in Portugal.
In detail
Set-in collar
The collar is lined and secured with a double topstitch for a better hold.
Neck tape
The finishing tape runs along the neck and across the whole shoulder line: it lasts longer over time, and it helps the t-shirt sit nicely.
Printed logo
To avoid scratching your neck or damaging the fabric with the attachment seams.
How to wear it
A few ideas if you're stuck
Composition
Main fabric: 100% cotton
Collar: 80% cotton 20% polyester
Origin and certifications
> Learn more about our factories
- Making, knitting and dyeing: Portugal
- Spinning (heathers): Portugal
- Spinning (solids): Turkey
- Cotton: Turkey
... made in Portugal and not in France? Of course, producing in Portugal lets us sell at a lower price. But it's also easier to achieve good quality there: back in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others do manage to make excellent 100% made-in-France t-shirts, like 1083.
... the solid yarn comes from so far away? We looked for a good-quality organic cotton yarn, produced as close as possible. We would have preferred a Portuguese spinning mill but, as far as we know, there's no factory making "compact" GOTS-certified 100% solid cotton yarn in the country.
Why does the cotton come from so far away? The truth is, it's hard to find any closer. While a handful of French diehards manage to grow some in their fields, cotton farming is marginal in Europe. The nearest places to source it are Egypt, Turkey and Greece.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
The t-shirt will hardly lose its shape and won't pill at all.
As with all 100% cotton garments, the colours will fade with washing and white can yellow because of deodorants and sweat (but our customers have managed to fix it every time thanks to soda percarbonate, tutorial here).
For a handful of people, a hole appeared where the fabric rubs against the jeans button or the belt buckle, which can happen with 100% cotton t-shirts of a comparable weight (that is, not "heavyweight").
Care instructions
It's machine washable at 40 degrees, but it's better to wash it at 30: it's just as effective, greener, and the colours will fade more slowly.
For its longevity and for the sake of the environment, the best option is to air-dry it. But sometimes you don't have a choice: if you do need to use a tumble dryer, do it on low heat (i.e. on the delicate or synthetic setting) to keep the collar from losing its stretch and to avoid damaging the fibres too much.
Of course, this t-shirt is made of cotton, not kevlar: despite our best efforts, it might shrink very slightly in the first wash. No need to worry, that's normal and it'll settle down afterwards.
Oh, and if you've received a white t-shirt, you might notice a few faint dark specks: these aren't stains, but natural irregularities that come from the fact that our cotton is organically grown. Speaking of the white t-shirt, to stop it from greying or yellowing over time, be sure to wash it separately from your other clothes. And if you want to brighten up the white now and then, just follow this recipe (very simple, we promise).
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
The label above shows the product's environmental cost according to the official methodology of the French environmental labelling scheme. It's what its manufacture "costs" nature when you look at its impact on climate change, ocean acidification, its toxicity to freshwater, and so on. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you shop more responsibly.
The classic t-shirt therefore has an environmental cost of 457 impact points*.
By comparison, a garment of equivalent weight, 100% conventional cotton, made in Bangladesh and sold by a fast fashion brand, has an environmental cost of 1802 points*.
Why the difference? Here are the main reasons:
- The countries of production: making clothes in Portugal or France requires less fossil fuel than in Bangladesh (one of the main producers of low-cost clothing). The result: this more local manufacturing limits the impact on climate change, ocean acidification and resource depletion.
- The material: organic cotton has a fairly low environmental impact compared with conventional cotton, notably because it uses few pesticides (so low toxicity for freshwater) and is biodegradable (so fewer issues with microfibres or end-of-life waste).
- Durability: fast fashion brands drive purchases by refreshing their collections very quickly and offering a huge number of styles, and they discourage repairs by keeping prices absurdly low. This increases the number of garments sold per person and reduces the number of times a garment is worn. At Loom, we've taken the opposite route, choosing business practices that encourage our customers to keep their clothes as long as possible.
Even though we've done everything we can to keep it as low as possible, the environmental impact of this product isn't negligible. So before you buy, make your clothes last as long as you can.
*Calculations made by Loom on 14 September 2026. Click the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: the number of points isn't always exactly the same on Ecobalyse (whose methodology evolves regularly) as on the official environmental label (based on version 7.0 of Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.