The bath towel
To be released in January 2025
To learn more, read this article.
To be released in February 2026
We’ve switched to a weight of 650 g/m² (vs. 700 previously) because some of our customers find the first generation too heavy and too slow to dry.
We’ve added a loop so it can be hung up.
We use organic cotton because so-called “conventional” cotton is a disaster for insects, birds, and farmers. Read more in this article.
A high density of about 650 g/m² for a soft feel.
Most towels on the market come from Turkey, India, or China, where factory wages are far below what NGOs call a “living wage” or “subsistence wage.” Our towel, on the other hand, is spun, woven, dyed, and sewn in Portugal. By making this choice, we ensure that the people who make it earn enough to live with dignity.
Techniques That Ensure Quality
Ringpsun Yarn
Also known as “ring spinning,” this process produces a fine, soft, and strong yarn.
Ringpsun Yarn
Double-twisted
Double-twisted
The threads are twisted together (like a cable) before being woven, for greater strength.
Ringpsun Yarn
Double-twisted
Just like at a hotel
A high density of 650 g/m² for a plush feel and large loops measuring over 4 mm for superior absorbency. All made from 100% organic cotton and 100% made in Portugal.
In detail
Large curls
4 mm thick for better absorption.
Small cove
So you can hang it up easily.
Composition
100% cotton
Origin and Certifications
- Cotton: India
- Spinning, weaving, dyeing, and garment manufacturing: Portugal
...manufacture in Portugal instead of France? Of course, manufacturing in Portugal allows us to sell at a lower price. But it’s also because, to the best of our knowledge, there are no longer any French manufacturers of cotton terry cloth. To the best of our knowledge, the only brands that manufacture their bath towels in France use linen: Embrin and Le lin d’Ariane.
How This Product Will Age
How do we know this? We ask our customers for their feedback on the product one year after purchase. And if the product is less than a year old, we provide our predictions based on some unsolicited feedback and our experience with similar products.
The main risk with your towels is that they’ll become rough—and that goes for every towel in the world. There are quite a few old-fashioned remedies to prevent this (including white vinegar, which helps remove limescale), but the most effective one is a spin in the dryer.
Some loops might get caught and break, especially if you wash your towels with your jeans while the zippers are open. So make sure to zip them up :) Or wash your towels separately.
Care Instructions
Before using it
We recommend washing this towel before using it for the first time.
The towel may leave a few fibers on your skin at first, but this will disappear completely with each wash.
To wash it
Wash it at 30° and avoid fabric softener, which isn’t great for absorbency. If you want your towels to be soft right out of the washer, we recommend adding a glass of white vinegar to the fabric softener compartment (the one with the little clover leaf): it helps remove the limescale that makes your towels rough.
Air-drying is always better for the planet, but the dryer can restore the towel’s fluffiness and softness to its original condition.
Now you know everything—enjoy your shower!
Reviews of this product
The standard practice is to send review request emails a few days after the purchase. We wait a month—the minimum amount of time needed to form an informed opinion.
Customer Review Policy
When do you ask customers for reviews?
We’ll send you a review request one month after we receive your order. We believe this is the minimum amount of time needed to have worn and washed an item several times and to form a truly informed opinion. After that, all your reviews are published within a week, whether they’re positive or negative.
Do you request reviews for 100% of the products ordered by customers?
We used to do that at first, but then we realized we were starting to send way too many emails to certain customers who shop with us regularly. In short, we were spamming them a bit. Plus, it was starting to take the team way too much time to respond to reviews—since we want to reply individually and privately to almost everyone who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews posted on the site for potential buyers to form an informed opinion about the product. 2/ We on the Loom team have read enough reviews to understand how to evolve the product into the next generation.
Just a quick thought: What proof is there that we aren't manipulating reviews by giving 5-star ratings to everything?
Honestly: nothing—we’re just giving you our word. Just like with everything else, actually: where we manufacture our products, where our wool comes from, our lab test results, and so on. The only times we might edit what you write is if your message contains spelling mistakes (and even then, quite a few slip past us) or if it’s racist, homophobic, etc. (but that’s never happened so far).
Asking for feedback after just one month isn't enough to know if the clothes are really durable, is it?
You're right—that's why we send you another email asking for a review one year after your purchase—we even ask for a photo to see how your garment has aged. We use the responses to improve our clothing and to provide information on “how this product will age” on our product pages. To avoid unnecessarily bothering our customers, we don’t ask for reviews on 100% of the products ordered: as soon as we have enough data to understand where we can improve, we stop asking for reviews after one year.