Made to last.
Not to follow the latest trend.
To make clothes you'll keep for a long time, here's how we go about it.
Finding the flaws
First, we identify all the weak points that usually end up making you throw a garment away. Pilling, shrinking, stretching out of shape, fading… We try not to forget anything.
Work in progress
We then work with our factories to solve these problems. Often, what matters most is what you can't see: fibre length, spinning methods, dyeing recipes... For each weak point, we try to find a solution and work our way through prototype after prototype.
Test, then test again
We then test the durability of these prototypes in independent labs... and by wearing them a lot ourselves. We compare them with other garments on the market, and until we're satisfied with the result, we keep working.
Every step of the manufacturing process
Often, brands only refer to the last link in the chain: basically, where the garment is cut and sewn. Except there are plenty of factories involved before that: the production of the cotton or wool, the spinning, the weaving, the knitting, the dyeing… Displaying them on this page pushes us to choose them carefully, or at least to go and have a look.
Durable but not eternal
Designing an indestructible garment isn't all that complicated: you just make it 100% polyester. But since that's neither very pleasant to wear nor very eco-friendly, we try to use as little synthetic material as possible.
So even though they're hard-wearing, our clothes aren't eternal. Natural materials will wear out over time, with each wear and wash. So if you want them to last a really long time, you have to take care of them. And that's something you can learn.