Our mission -
Not to encourage overconsumption
In a world where overproduction and overconsumption are putting our future at risk, it's the responsibility of brands not to push you into buying things you don't need. Here's how we go about it at Loom.
No advertising
Not on TV, not on Facebook, not in the underground. Not through affiliate schemes, not by sending free products to journalists. In short: we never pay to make you buy our products. Our only way of getting people to talk about Loom is word of mouth.
Generations, not collections
Some fast fashion brands change their collection almost every week to keep the urge to consume alive. At Loom, instead of pouring energy into developing a new trendy piece, we prefer to improve our clothes so that each "generation" is better than the last.
The customer isn't always right
We really do try to make you happy, but not at any cost: some things do too much harm to the planet or to people. For example, delivering to you within 24 hours means running half-empty trucks and piling pressure on the people making the deliveries. That's what you'd call "marginal comfort", and we'd rather give it a miss.
