The sweatshirt
Released in January 2019
Released in January 2022
- New collar shape
- Thicker elastic at the cuffs and hem
Released in June 2023
- Switched to GOTS-certified organic cotton
- Switched to an "open end" thread for a more "vintage" feel on the outside and a very soft one inside
- Brushed interior for extra softness and warmth
- Reworked collar: less open, more durable, and sits better on the neck
- New ribbing that stays in shape better, thanks to the elastane thread knitted in "jersey" style
- Slightly less fitted cut for a more modern look
This sweatshirt is 100% organic cotton (with 2% elastane in the ribbing). We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers. More info in this article.
A fabric typical of sweatshirts, a bit denser than average.
This sweatshirt is made in Portugal, at the Eigui factory we've been working with since 2022.
Worn, tested and approved by thousands of customers, this sweatshirt is the result of several years of continuous improvement. We've refined it over time to reach a quality-ethics-price balance that we now consider spot on. For instance, to help the colours hold up better in the wash, we could add polyester to the mix, but it would feel less pleasant to wear and hold onto odours more.
The techniques that ensure quality
Dense fabric
One of the main problems with sweatshirts is that they lose their shape over time. One fix would have been to add polyester, but we chose to steer clear of it because there was another way: picking a 100% cotton fabric dense enough to limit sagging (410g/m2 vs 350 on average).
Dense fabric
Elastane reinforcement
Pre-washing
Elastane reinforcement
To figure out how to knit our ribbing so it doesn't stretch out, we spent close to €1,000 on lab tests. And bingo, we found the solution: the elastane had to be knitted "jersey-style" – diagram at this link if you're into the technical side. It may not sound like much, but it cuts the stretching by three (to be precise, the residual elongation after 1 minute is 11.2% vs. 32.3% for a standard elastane thread inlay). In short, the ribbing at the waist and cuffs will hold its shape over time.
Dense fabric
Elastane reinforcement
Pre-washing
Pre-washing
This garment is pre-washed and stabilised at the factory. The result: it keeps its size when you put it through the wash.
Dense fabric
Elastane reinforcement
Pre-washing
Tough on the outside, soft on the inside
A rugged sweatshirt in 100% organic cotton, dense enough to hold its shape, with reinforced sleeves that won't sag over the years. The inside is brushed – that's a fancy way of saying "super soft" – to keep you warm. And style-wise, no risk at all: the collar sits cleanly, the slightly straight cut gives you nice shoulders, and it's super easy to pair – with your everyday jeans and even with your "wedding" trousers (yes, we know you've got a pair).
In detail
Ribbing
Reinforced at the sleeves, hem and collar.
Brushed interior
The inside is brushed – so it's fuzzy – to trap warmth and feel soft against your skin.
“Open-end” yarn
They give the fabric a rugged feel on the outside… and a super soft one on the inside.
How to wear it
A few ideas if you're stuck
Composition
100% cotton
Origin and certifications
- Spinning, knitting, and manufacturing: Portugal
- Cotton: research in progress
... make them in Portugal and not in France?** **Of course, producing in Portugal lets us sell at a lower price. But it's also easier to achieve good quality there: back in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others manage to make excellent sweatshirts 100% made in France, like ECCLO.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
We chose an "open-end" yarn, traditionally used in vintage clothing: over time, the material will grow fluffier (especially around the edges) and the colours will fade beautifully. And thanks to this yarn, the sweatshirt will barely lose its shape.
After washing, the fabric feels a little stiff but softens up as you wear it.
Care instructions
First things first: this sweater might feel stiff and not very soft (on the outside) when you take it out of the machine. Don't panic: once you wear it, it gets its suppleness back… and the soft inside will always be there.
It can go in the machine at 40 degrees, but it's better to wash it at 30°C: just as effective, far more eco-friendly and it'll extend its lifespan.
Then, whatever you do, wash it inside out to avoid fading and any risk of pilling.
Avoid the tumble dryer, but if you have no choice (it happens...), go for "low heat" (i.e. delicate or synthetic mode) to keep the elastane in the collar, sleeves and hem from losing its stretch and to avoid damaging the fibres too much. Don't dry it on a hanger either: your damp sweater is heavy and could stretch out of shape under the weight of the water. The best bet is to dry it flat, on a drying rack or a towel.
Of course, it's cotton, not kevlar: despite all our efforts, there might be some very slight shrinkage after the first wash. Don't worry, that's normal and it'll settle down afterwards.
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
The label above shows the product's environmental cost according to the official methodology of France's environmental labelling scheme. It's what its production "costs" nature when you look at its impact on climate change, ocean acidification, its toxicity to freshwater, and so on. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, and more) to help you shop in a more eco-friendly way.
The sweatshirt therefore has an environmental cost of 985 impact points*.
By comparison, a garment of equivalent weight, 100% polyester, made in Bangladesh and sold by a fast fashion brand, has an environmental cost of 3256 points*.
Why the difference? Here are the main reasons:
- The production countries: manufacturing in Portugal or France requires less fossil fuel than in Bangladesh (one of the main producers of low-cost clothing). The result: this more local production limits the impacts on climate change, ocean acidification and resource depletion.
- The material: organic cotton has a fairly low environmental impact compared to polyester, notably because it uses few pesticides (so low toxicity for freshwater) and it's biodegradable (so fewer issues with microfibres or end-of-life waste).
- Durability: fast fashion brands push people to buy, notably by refreshing their collections very quickly and offering a huge number of styles, and they discourage repairs by charging laughably low prices. This increases the number of garments sold per person and reduces the number of times a garment is worn. At Loom, we've chosen the opposite: business practices that encourage our customers to keep their clothes as long as possible.
Even though we've done everything possible to keep it as low as we can, this product's environmental impact isn't negligible. So before you buy, make your clothes last as long as possible.
*Calculations made by Loom on 31/08/2026. Click the links to view the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: the number of points isn't always exactly the same on Ecobalyse (whose method evolves regularly) as on the official environmental label (based on version 7.0 of Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Politique d'avis client
Quand demandez-vous des avis aux clients ?
On vous envoie une demande d’avis un mois après la réception de votre commande. On estime que c’est le minimum de temps nécessaire pour avoir porté et lavé un vêtement plusieurs fois et se faire vraiment un avis éclairé. Ensuite, tous vos avis sont publiés dans la semaine, qu’ils soient bons ou non.
Est-ce que vous demandez des avis sur 100% des produits commandés par les clients ?
On le faisait au début, puis on s’est rendus compte qu’on commençait à envoyer beaucoup trop d’emails à certaines personnes qui achètent régulièrement chez nous. Bref, on spammait un peu. En plus, ça commençait à nous prendre vraiment beaucoup trop de temps dans l’équipe de répondre aux avis - puisqu'on veut répondre individuellement en privé à presque chaque personne qui nous laisse un avis. Aujourd’hui, on ne demande plus d’avis sur les produits qui répondent aux deux critères suivants : 1/ Il y a suffisamment d’avis affichés sur le site pour que les personnes qui souhaitent acheter puissent se faire une opinion éclairée sur le produit 2/ Nous avons lu dans l’équipe Loom suffisamment d’avis pour comprendre comment faire évoluer le produit à la prochaine génération.
Minute papillon : qu’est-ce qui prouve qu’on ne modifie pas les avis en mettant des 5 étoiles partout ?
Honnêtement : rien, on vous donne juste notre parole. Comme pour le reste d’ailleurs : où on fabrique, d’où vient notre laine, la note de nos tests labos, etc. Les seules fois où on pourrait toucher à ce que vous écrivez, c’est si votre message contient des fautes d’orthographe (et encore y en a pas mal qui nous échappent) ou s’il est à caractère raciste, homophobe, etc (mais ça n’est jamais arrivé pour l’instant).
Demander un avis au bout d’un mois, ce n’est pas assez pour savoir si les vêtements sont vraiment durables, non ?
Vous avez raison, c’est pour ça qu'on vous envoie un autre e-mail de demande d'avis un an après votre achat – on demande même une photo pour voir comment votre vêtement a vieilli. Les réponses nous servent à améliorer nos vêtements et à donner des informations sur "comment ce produit va vieillir" dans nos pages produits. Pour ne pas solliciter inutilement nos clients et nos clientes, on ne demande pas ces avis sur 100% des produits commandés : dès que nous avons suffisamment de données pour comprendre les points d’amélioration, nous arrêtons demander les avis à un an.