The boxer shorts
Coming out in October 2022
To be released in April 2025
The fabric no longer covers the elastic on the inside, to prevent it from wearing away on the outside due to friction.
We use organic cotton because so-called “conventional” cotton is a disaster for insects, birds, and farmers (no less). Learn more about this choice here.
A soft, smooth fabric, woven in Portugal by the Somelos factory.
The vast majority of boxers sold in France come from Asia. These are made in a Portuguese factory we’ve been working with since 2022.
Techniques That Ensure Quality
Compact yarn
A type of spinning process that aligns cotton fibers well, resulting in a soft feel and a fabric that doesn't pill.
Compact yarn
Dense fabric
Crotch gusset
Pre-wash
Dense fabric
We chose a relatively dense cotton poplin (130 g/m² vs. the typical 100 g/m² for boxers) so it would last longer. Our abrasion resistance tests show that we made the right choice (holes appeared after 14,000 cycles for our boxers vs. 10,000 for the other boxers tested).
Compact yarn
Dense fabric
Crotch gusset
Pre-wash
Crotch gusset
The main reason you end up throwing away your boxers: wear and tear in the crotch. Why? Mainly because the thickened seams rub against the fabric and eventually wear through it. So we've added a gusset to the crotch—a piece of fabric that eliminates seams in high-friction areas.
Compact yarn
Tissu dense
Crotch gusset
Pre-wash
Pre-wash
These boxers are stabilized and pre-washed at the factory to prevent them from shrinking at home (with cotton clothing, most of the shrinking occurs during the first wash).
Compact yarn
Dense fabric
Crotch gusset
Pre-wash
The Classic in Organic Cotton
Our recipe for durable and comfortable boxers: a fabric that’s slightly denser than average (130 g/m² vs. the usual 100 g/m²), a gusset in the crotch to reduce chafing from the seams and prevent holes from forming, a cut that prevents the “parachute effect”… and organic cotton.
In detail
French Cup
With two panels on the back, separated by a center seam, to prevent the "parachute" effect.
Elastic waistband
Unlined, for better durability and to prevent the gathers from leaving marks on the skin.
Fly
With a button.
How to Wear It
A few ideas if you're stuck
Composition
Main fabric: 100% cotton
. Elastic: 100% polyester
Origin and Certifications
- Cotton: Turkey
- Spinning, dyeing, weaving, and garment manufacturing: Portugal
...manufacture in Portugal instead of France? Of course, manufacturing in Portugal allows us to sell at lower prices. But it’s also easier to produce high-quality products there: in the 1980s, when France outsourced its manufacturing, Portugal strengthened its own. That said, other companies besides ours manage to produce 100% “Made in France” products, such as Le Slip Français and La Vie est Belt.
... does cotton come from so far away? In reality, it doesn’t get much closer than that. While a few die-hard Gauls manage to grow it in their fields, cotton cultivation is marginal in Europe. The closest places to source it are Egypt, Turkey, and Greece.
How This Product Will Age
How do we know this? We ask our customers for their feedback on the product one year after purchase. And if the product is less than a year old, we provide our predictions based on some unsolicited feedback and our experience with similar products.
The boxers will remain in very good condition and won't develop holes anytime soon (no such cases have been reported to date, even after about a year on the market).
Care Instructions
Your boxers are machine-washable at 40 degrees and can be tumble-dried. But it’s better to wash them at 30°C and let them air-dry: it’s just as effective, much more eco-friendly, and will extend their lifespan.
Environmental Cost
This environmental cost is calculated using the official methodology of the French environmental labeling system (to be rolled out starting October 1, 2025).
The label above shows the product’s environmental cost according to the official French environmental labeling methodology. This represents what its production “costs” nature when considering its impact on climate change, ocean acidification, its toxicity to freshwater, and so on. Currently in use in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you make more eco-friendly purchasing decisions.
The boxers therefore have an environmental cost of 291 impact points*.
By comparison, a garment of equivalent weight—made of 100% conventional cotton, manufactured in Bangladesh, and sold by a fast-fashion brand—has an environmental cost of 1,162 points*.
Why is there this difference? Here are the main reasons:
- Countries of origin: Manufacturing in Portugal or France requires less fossil fuel energy than in Bangladesh (one of the leading producers of low-cost clothing). As a result, this more local manufacturing reduces the impacts on climate change, ocean acidification, and resource depletion.
- The material: Organic cotton has a relatively low environmental impact compared to conventional cotton, particularly because it uses few pesticides (and thus poses a low risk of toxicity to freshwater) and is biodegradable (and thus causes fewer issues related to microfibers or end-of-life waste).
- Sustainability: Fast-fashion retailers encourage purchasing—in particular by rapidly refreshing their collections and offering a vast number of styles—and they discourage repairs by charging rock-bottom prices. This, in turn, increases the number of garments sold per person and reduces the number of times a garment is worn. In contrast, at Loom, we’ve chosen to adopt business practices that encourage our customers to keep their clothes for as long as possible.
Even though we've done everything we can to minimize it, this product's environmental impact is not insignificant. So before you buy, make sure to get the most use out of your clothes.
*Calculations performed by Loom on August 24, 2026. Click on the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: The number of points is not always exactly the same on Ecobalyse (whose methodology changes regularly) as on the official environmental label (based on Ecobalyse version 7.0).
Reviews of this product
The standard practice is to send review request emails a few days after the purchase. We wait a month—the minimum amount of time needed to form an informed opinion.
Customer Review Policy
When do you ask customers for reviews?
We’ll send you a review request one month after we receive your order. We believe this is the minimum amount of time needed to have worn and washed an item several times and to form a truly informed opinion. After that, all your reviews are published within a week, whether they’re positive or negative.
Do you request reviews for 100% of the products ordered by customers?
We used to do that at first, but then we realized we were starting to send way too many emails to certain customers who shop with us regularly. In short, we were spamming them a bit. Plus, it was starting to take the team way too much time to respond to reviews—since we want to reply individually and privately to almost everyone who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews posted on the site for potential buyers to form an informed opinion about the product. 2/ We on the Loom team have read enough reviews to understand how to evolve the product into the next generation.
Just a quick thought: What proof is there that we aren't manipulating reviews by giving 5-star ratings to everything?
Honestly: nothing—we’re just giving you our word. Just like with everything else, actually: where we manufacture our products, where our wool comes from, our lab test results, and so on. The only times we might edit what you write is if your message contains spelling mistakes (and even then, quite a few slip past us) or if it’s racist, homophobic, etc. (but that’s never happened so far).
Asking for feedback after just one month isn't enough to know if the clothes are really durable, is it?
You're right—that's why we send you another email asking for a review one year after your purchase—we even ask for a photo to see how your garment has aged. We use the responses to improve our clothing and to provide information on “how this product will age” on our product pages. To avoid unnecessarily bothering our customers, we don’t ask for reviews on 100% of the products ordered: as soon as we have enough data to understand where we can improve, we stop asking for reviews after one year.